partnerships

Sports Agency SPORTFIVE Establishes Global Esports Unit

Source Node: https://esportsobserver.com/sportfive-global-esports-unit/
Time Stamp: August 20, 2020 3:00 AM - Modified On: August 20, 2020 - Published By:
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Global sports business agency SPORTFIVE, a subsidiary of Lagardère Group formerly known as Lagardère Sports and Entertainment, announced that it has implemented a globally operating esports unit led by Eike Gyllensvärd and Moritz Altmann. The formation of the esports division is a result of the agency’s recent restructuring to focus on global growth areas. SPORTFIVE initially invested into a dedicated esports department four years ago, when it was created in Germany driven by Moritz Altman’s initiative. According to the agency, the internationalization of the “department is the next logical step.”

Team Liquid Signs Partnership Deal With Zoomph

Source Node: https://esportsobserver.com/team-liquid-partnership-zoomph/
Time Stamp: August 18, 2020 12:05 PM - Modified On: August 18, 2020 - Published By:
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Esports organization Team Liquid announced Tuesday a new social media measurement partnership with Zoomph.  Financial terms and length of the partnership were not disclosed. Zoomph has already created a custom version of its real-time social analytics platform to provide Team Liquid with “reporting data to create more engaging and meaningful partner campaigns,” according to a release. Team Liquid will also use the data it collects to grow its social media presence and increase engagement with its fans, the company said. Team Liquid will also use Zoomph’s data to increase fan

ReKTGlobal Acquires Media Marketing Agency Fearless Media 

Source Node: https://esportsobserver.com/rektglobal-acquires-fearless-media/
Time Stamp: August 18, 2020 10:00 AM - Modified On: August 18, 2020 - Published By:
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ReKTGloba​l,​ parent company of Rogue and the London Royal Ravens, has acquired Fearles​s Media, the New York-based data-driven media marketing agency specializing in entertainment, gaming, consumer electronics, and technology verticals.  Financial terms of the acquisition were not disclosed. Founded in 2009, Fearless Media has worked on integrated advertising campaigns in the past with gaming and esports brands such as Psyonix, Valve, Turtle Beach, Bethesda, and Epic Games. The Fearless Media acquisition is the latest move in a series of partnerships and deals for esports conglomerate; Earlier this year ReKTGlobal partnered

The Investments and Vision of Globo Group in Brazilian Esports

Source Node: https://esportsobserver.com/globo-brazil-esports-interview/
Time Stamp: August 18, 2020 9:33 AM - Modified On: August 18, 2020 - Published By:
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The rise of esports in Brazil had a powerful ally in Globo, the biggest communications group in the country and owner of the leading TV channel in the territory, who has heavily supported the scene and still invests in the development of it, even offering its own competitive initiatives. Following the announcement of a partnership between Globo, ESL, DreamHack, and others earlier this month, the Brazilian media company agreed to speak to The Esports Observer to share some of its views and insights. Today Globo has a number of investments

Team Liquid x Zoomph

Source Node: https://www.teamliquid.com/news/2020/08/18/team-liquid-x-zoomph
Time Stamp: August 18, 2020 8:59 AM - Modified On: August 18, 2020 - Published By:
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Team Liquid Announces Zoomph as its Official Social Media Measurement PartnerTeam Liquid is excited to announce a brand new partnership with Zoomph. What is this “Zoomph” you ask? Zoomph specializes in esports and sports analytics while providing best-in-class, AI-based insight to help teams better understand their social media audiences and help measure the impact of their brand partnerships. So yeah, it’s a pretty awesome partnership!Through this partnership, Zoomph has created a custom version of its real-time social analytics platform to meet our unique needs as a global team with a

Esports Betting with Crypto (Cryptocurrency)

Source Node: https://www.rivalry.com//esports/esports-betting-with-crypto-cryptocurrency
Time Stamp: August 4, 2020 3:25 PM - Modified On: August 4, 2020 - Published By:
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Isle of Man licensed betting platform, Rivalry, is the latest esports focused sportsbook to adapt to changing player preferences by supporting payments through Bitcoin.COVID-19 has, in many cases, served as an accelerant to slow-burning changes in consumer behavior and preferences. Most notably: the meteoric rise of esports betting. While many operators were left scrambling to adapt to the overnight demand, a select few, such as Rivalry, were perfectly positioned to capitalize on the pandemic pivot. Much like cryptocurrencies, esports betting is proving to be anything but a fad. Forward-thinking operators

WINNERS League Season 4 viewership, results, partnerships

Source Node: https://www.prweb.com/releases/winners_league_season_4_viewership_results_partnerships/prweb17291587.htm
Time Stamp: July 28, 2020 8:00 PM - Modified On: October 29, 2021 - Published By:
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LOS ANGELES (PRWEB) July 29, 2020 WINNERS League Season 4 is now in the books after both North America and Europe crowned their respective divisional champions. WINNERS League continued its rapid growth in Season 4, seeing a marked increase in viewership and user interaction over Season 3. The league totaled 5,470,000 million minutes of content watched over the course of its fourth season, a feat even more impressive considering its switch to a condensed format. The official WINNERS League Twitch channel also hit a new milestone in its fourth season,