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CLG unveils Samsung as latest partner

North American esports organisation CLG has announced a marketing partnership with electronics company Samsung. The agreement, which sees Samsung become a presenting partner of CLG’s Amateur Tournament Series, includes the creation of a digital content series and brand integration throughout the organisation’s team and digital channels. Image credit: CLG / Samsung RELATED: Ninjas in Pyjamas enters three-year deal with Samsung Samsung will be involved in all of the marketing assets throughout livestreams of Samsung Open Tournament Series events on CLG’s Twitch channel. The first Samsung Open Tournament Series will take place

WePlay Ultimate Fighting League strengthens business operations with new agreement

Representatives from esports media holding company WePlay Esports, alongside professional boxers Oleksandr Usyk and Vasyl Lomechenko, have signed an agreement to create a company that will hold WePlay Ultimate Fighting League (WUFL) tournaments.  According to the release, the new company will also develop products and operate worldwide, with some projects expected to go ‘beyond esports’. WUFL will use resources from WePlay Esports and the assets of its partners to fulfil these goals.  Image credit: WePlay RELATED: WePlay Esports launches WUFL with boxing champ Oleksandr Usyk The WePlay Ultimate Fighting League was officially

Everything We Know About Melty Blood: Type Lumina

by Connor McNeil in Fighting Games | Apr, 12th 2021 Before esports, competitive video games were just that – games played competitively by the people who loved them. Often, just pride alone or paltry entry fees were on the line. Before corporate sponsorships and professional editors and memes and everything else we’ve become accustomed to, there was only The Game. Many incredible moments of skill vanished into the ether of memory before recording high-level sets became standard practice. But with shared passion, games could form lasting legacies. From Street Fighter

What was learned from the Call of Duty League Stage 2 Major

The Call of Duty League Stage 2 Major was the most intense and action-packed event of the season. Featuring mind-blowing upsets, insane plays and general top-tier gameplay, there was never a dull moment from a viewing perspective. This tournament certainly demonstrated what the 2021 season has been about thus far. The competitiveness of the league this year has never been seen before in Call of Duty esports, making for the possibility of wild moments endless in each match. Still, throughout all of the inconsistencies, there are a few concrete takeaways

Esports Regulations Are Front and Center in Brazil

Since 2017, there has been a movement in Brazil to regulate esports in the country. After public pressure stopped a bill from passing on the federal level in 2019, new legislation with similar language is being pushed forward, and in many cases, being approved, through individual Brazilian state governments. This movement has been surrounded by polemic episodes and conflicting sides, which The Esports Observer discovered in researching this article and will expose as facts that might explain what is happening and what may become of this subject. Prior to this

Abios talks to Unibet about the future of esports betting

This piece was written by Kristina Skogvard, for Abios Gaming. Abios provides industry-leading esports data and technology for customers all over the world. Their product offering includes widgets, compliance, odds, and statistics. To learn more about Abios’s products, click here. The esports market is the fastest-growing sports vertical, with the betting market following suit. The betting market for esports is expected to grow with a CAGR of 13.1 percent between 2020 and 2025 according to MarketWatch, showing great potential for future opportunities. Unibet has offered markets on esports since 2014

Cooler Master Announces Partnership With Four LATAM Organizations

PC accessories brand Cooler Master announced the four organizations from four different countries that will be part of its “LATAM Crew:” The teams are Peruvian team Polaris, Argentinian CASLA Esports (owned  by soccer club San Lorenzo), Colombian team Kaizen, and  Mexico-based All Knights. Cooler Master said in a release that these partnerships are part of its global marketing plan which is also being implemented in the region, “in which the brand is involved to promote professional development within the world of esports.”  Financial details were not disclosed. Coinsmart. Beste Bitcoin-Börse

BMW Esports creates ‘Heroes of Rivalry’ manga, presents OG Esports as new partner

BMW Esports, the esports division of german automotive company BMW, has unveiled ‘Heroes Of Rivalry’, a manga series featuring its United in Rivalry team partners. BMW Esports’s United in Rivalry partners include Cloud 9, FNATIC, FunPlus Phoenix, G2 Esports and T1. However, the announcement also revealed that European organisation OG Esports has been announced as its latest addition. Screenshot credit: BMW Esports RELATED:  BMW partners with Cloud9, Fnatic, FunPlus Phoenix, G2 Esports, and T1 OG Esports, well known for its time in Dota 2, is BMW’s first United in Rivalry partner that

Herman Miller Signs TimtheTatman as Brand Ambassador

Chair maker Herman Miller has announced its first global ambassador in popular Twitch streamer Tim “TimtheTatman” Betar. Betar will continue to use a Herman Miller chair during his livestream. The streamer has amassed an audience on Twitch of more than 6M followers. Last year, Herman Miller partnered with a number of esports organizations and influencers to promote its first gamer-focused product, the Herman Miller x Logitech G Embody Gaming Chair. That campaign included the likes of TSM, San Francisco Shock, Philadelphia Fusion, and Complexity. Earlier this year, the company announced