Twitch’s increased growth lies beyond just gaming content
This article is proudly sponsored by Stream Hatchet. Twitch has almost always been a platform associated with gaming. But over the last several years, that perception has changed as non-gaming categories continue to grow year-over-year. Throughout 2020 specifically, non-gaming content on Twitch surged as people spent more time watching livestreams instead of going outside throughout the COVID-19 pandemic. Since global lockdowns started being implemented, non-gaming content has peaked at just under 100 million hours watched, according to streaming analytics platform Stream Hatchet. Image via Stream Hatchet This growth was supplemented