Augmented Reality and Virtual Reality to Redefine Rugby Fan Experience
The exciting rugby season is set to begin, teams and sponsors want to enhance fan experience to increase fan engagement and mitigate the risks in place posed by COVID-19. While social distancing and travel restrictions limit brands to host live events and promotional programs, augmented reality/virtual reality (AR/VR) seems a promising technology to explore limitless engagement with the fan base.AR can bring any merchandise, fan mail, tickets, match day programs, and 3D Avatars to digital life in viewers’ smartphones.AR takes brands through an innovation journey, to discover, and build digital