sponsor

Lenovo Legion Sponsors G2 Esports as Hardware Partner

Berlin-based esports organization G2 Esports announced that the company signed a sponsorship deal with hardware brand Lenovo Legion. The PC brand will sponsor the organization’s League of Legends, Rainbow 6, Rocket League, Fortnite, and Sim Racing teams.  Financial terms of the deal were not disclosed. Legion is the gaming-focused PC brand owned by Chinese technology company Lenovo. The brand is also the hardware partner of Chinese esports organization FunPlus Phoenix (FPX). G2 Esports’ League of Legends team has arrived in Shanghai and currently remains quarantined for the upcoming League of

Google Play Removes Paytm and Paytm First Games Apps

The Google Play store has removed the Paytm and Paytm First Games apps for alleged violations of gambling policies. According to a report on CNBC-TV18, Google already notified the Paytm developers on the issue several days ago. It’s likely that the move happened to set a precedent for apps and products engaging in gambling-related activities prior to the commencement of the Indian Premier League. The IPL is the world’s biggest cricket league, is a big attraction for Indian fans and also pulls in a significant amount of gambling and illegal

New York Excelsior Launches Jersey Collection in Partnership With United Airlines

New York Excelsior and New York Subliners parent Andbox today announced the launch of a new historic jersey collection created in collaboration with its partner United Airlines. The collection was announced ahead of NYXL’s first Overwatch League playoff match this weekend, and is intended to “celebrate the team’s greatest moments during its three-year voyage in the Overwatch League.” With the shift to a full home event schedule, the Overwatch League and its teams were forced to pivot significantly by the COVID-19 pandemic, which also impacted teams and their brand partners.

Valve Updates the Community on the Competitive Dota 2 Scene

Valve Updates the Community on the Competitive Dota 2 SceneAfter a tumultuous few weeks in the Dota 2 scene, Valve has spoken up with a surprisingly detailed (detailed for Valve) blog post about their plans for the competitive scene AND an elusive ruling on the topic of exclusivity and broadcast rights for professional matches. Before we dive in, a bit of background on the two issues at hand.The DPC (or lack of it)Back in February, Valve announced that the 2020-2021 DPC season would consist of three majors, no minors, and

Supplement Brand XP Sports to Sponsor Canadian Esports Organization Lazarus

Tiidal Gaming Group-owned Canadian esports organization Lazarus announced that it entered into a sponsorship agreement with supplement brand XP Sports, which targets gamers and esports athletes. The agreement runs through 2022. The sponsorship includes gaming events and tournaments organized by Lazarus as well as individual sponsorships of the players and teams of Lazarus including the organization’s content creators. XP Sports is a Canadian brand owned by Iovate Health Sciences International that was launched this summer. Source: https://esportsobserver.com/xp-sports-sponsors-lazarus/

Verizon Becomes 5G and 4G LTE Network Partner of Twitch Rivals

Verizon announced Wednesday that it has partnered with Twitch to become the official 5G and 4G LTE network partner of Twitch Rivals North America.  Financial terms and length of the deal were not disclosed. According to the announcement, Verizon and Twitch will work together to create media and broadcast integrations during official Twitch Rivals streams, activations at Twitch events (when events such as this can safely return), and other undisclosed initiatives related to Verizon’s 5G Ultra Wideband network including what it calls “5G concepts” that explore the “impact 5G can

XSET Signs Two-Year Partnership With Sports Nutrition Brand GHOST

Gaming and esports organization XSET announced Tuesday a two-year partnership with sports nutrition brand GHOST that will see both companies collaborate on a variety of initiatives. This is the first partnership deal for XSET since its launch in July.  Financial terms of the deal were not disclosed. GHOST will serve as XSET’s partner of record for protein, gaming, and performance supplements, and ready-to-drink beverages, and will provide XSET’s streamers, athletes, and esports teams with GHOST products. GHOST will also be a featured jersey sponsor for XSET’s multiple esports teams and

$30,000 Kubo International Championship

We at Alpha X are happy to announce the Kubo International Championship!With $30,000 and 1280 EPT points on the line it's an opportunity for players to earn fame, fortune and important points towards the IEM Katowice 2021 World Championship!EPT points will be distributed as follows:1st: 250 points 2nd: 180 points 3rd-4th: 125 points 5th-8th: 75 points9th-12th: 50 points13th-16th: 25 pointsQualifiers KR players can only participate in the KR qualifiers. Non-KR players may only play in either the KR qualifiers or the NA/EU qualifiers.Double-elimination, 3 spots awarded in each qualifierKR Qualifier