Esports and Virtual Sports Audiences: Reach During Unprecedented Times
Sponsored content by Nielsen. Did the pause of live sports and events have a positive impact on esports? While this question has been passionately debated over the past few months, the accurate answer can be found by leveraging Nielsen Esports Fan Insights — which provides global and local fan data, and offers a view into fan gaming and media behavior, engagement and purchasing decisions. To fill the gap until traditional sports returned, many sports rights holders held virtual events and competitions. For instance, football leagues were using virtual football simulation