AI Giants Pledge to Watermark
Seven AI tech giants – OpenAI, Microsoft, Google, Meta, Amazon, Anthropic, and Inflection – have committed to watermarking AI-generated content. The goal is to label the provenance of AI-generated text, video, audio, and images, thereby reducing the risk of misleading users about the content’s origins. As Google’s blog aptly puts it, “None of us can get AI right on our own.” Deepfakes have been used in many controversial ways, like creating viral fake images or scamming people out of large sums of money. The proposed watermark, embedded in the content,