The Metaverse

For the love of the loot: Blockchain, the metaverse and gaming’s blind spot

Jonathan Stringfield Contributor Jonathan Stringfield, PhD, is VP and Global Head of Business Marketing, Measurement and Insights at Activision Blizzard Media and Esports. The speed at which gaming has proliferated is matched only by the pace of new buzzwords inundating the ecosystem. Marketers and decision makers, already suffering from FOMO about opportunities within gaming, have latched onto buzzy trends like the applications of blockchain in gaming and the “metaverse” in an effort to get ahead of the trend rather than constantly play catch-up. The allure is obvious, as the relationship

Health Training Game Revenues Spike to $14.0 Billion by 2026

Cover of Metaari's New US Healthcare Games Market Report "This is the first market report in a series of targeted reports that identify the most lucrative revenue opportunities for developers," adds Adkins. "Training games and simulations designed for health and wellness are generating significant revenues for developers in the current US market." MONROE, Wash. (PRWEB) September 15, 2021 "The market conditions for serious game developers competing in the US healthcare game-based simulation sector could not be more favorable," comments Sam S. Adkins, lead researcher for Metaari and author of the

Zuckerberg is turning trillion-dollar Facebook into a ‘metaverse’ company, he tells investors

“I wanted to discuss this now so that you can see the future that we’re working towards and how our major initiative across the company are going to map to that,” Zuckerberg said on the call. “What is the metaverse? It’s a virtual environment where you can be present with people in digital spaces. You can kind of think of this as an embodied internet that you’re inside of rather than just looking at.” These comments echoed an interview he gave to The Verge last week, detailing some of the

holoride launches its ‘Elastic’ SDK for developers to create in-vehicle XR content

In Virtual Reality News July 22, 2021 – holoride, the Audi-backed company that provides technology to combine navigational and car data with XR, has today released its ‘Elastic’ Software Development Kit (SDK) on the newly launched holoride ‘Creator Space’. Created to run on the Unity game engine, the Elastic SDK enables developers to access tools to create immersive, in-car game experiences. holoride is building an immersive in-vehicle media platform by enabling processing motion and location-based data in real-time using the Unity game engine. holoride’s content adjusts to the motion of

Epic Games acquires 3D content library and publishing platform Sketchfab

In Augmented Reality and Virtual Reality News July 21, 2021 – Epic Games, a leading interactive entertainment company and provider of its ‘Unreal Engine’ 3D engine technology, has today announced that it has acquired Sketchfab, a 3D content library and publishing platform. Sketchfab allows users to discover, edit, buy, and sell 3D content directly through its web-based service, and is home to 4 million 3D assets, according to the company. Its technology has integrations across every major 3D creation tool and publishing platform and is compatible across all major browsers

Roblox partners with Sony Music to connect artists with money-making activities in the metaverse

Video game platform Roblox announced this morning it has partnered with Sony Music Entertainment on a deal that will allow the two companies to work together to create music experiences for the Roblox community, including opportunities that would give Sony Music artists a way to reach new audiences and generate revenue. The announcement follows last month’s news of a $200 million lawsuit filed by a group of music publishers who alleged Roblox was allowing creators to build virtual boomboxes inside their games that streamed copyrighted music without artists’ permission or

Nvidia’s CEO Talks Crypto, NFTs, and The Metaverse

Jensen Huang, Nvidia CEO, talked about the future of the metaverse in a briefing with press members during Computex, including his views on NFTs and crypto.The idea of the Metaverse has been part of popular culture for decades ever since American science-fiction author Neal Stephenson used it in “Snow Crash”. As seen in movies like Ready Player One, Tron, Altered Carbon, and many others, the Metaverse seems like an inevitable outcome of technological advancement.The metaverse is a virtual world that connects with the world we currently live in, enabling people