Top GamesPlayer Tries To Master The Newly Released Grand Theft Auto IV | Cate Gillon/Getty ImagesThink of creating an interactive experience for people that is authentic in its purest form. The highs, the lows, and everything in between that encompass creating something truly spectacular. Now take that product and expand it, and let part of the product be the process of creation. The product evolves live, because it’s produced live. If this mindset isn’t part of your content development strategy, you may be missing out on reaching millions of potential viewers.