Unity and Snap Inc. announce partnership to extend their advertising reach
In Augmented Reality and Virtual Reality News December 18, 2020 – Unity, a leading platform for creating and operating real-time 3D content, and Snap Inc. have this week announced a partnership that extends the reach of Unity’s Ads supply to Snapchat advertisers, and brings Snap technology to game developers through Snap Kit. According to Unity, with more than 50 percent of all mobile games made with its platform, the Unity and Snapchat advertising and game development integrations will help fortify across both platforms their reach to the mobile gaming audience,