Sports gambling group Entain partners with Verizon Media to develop immersive VR and AR experiences for live sports viewing and betting
In Augmented Reality and Virtual Reality News December 29, 2020 – Verizon Media, a global media and technology company, and Entain plc, an international sports-betting and gaming operator (formerly known as GVC Holdings), have recently announced a global innovation alliance to develop new opportunities across interactive sports and entertainment. Entain brands include Ladbrokes, bwin, partypoker, and BetMGM in the US, which is co-owned with MGM Resorts. Verizon Media and Entain will collaborate to develop a highly immersive proof of concept virtual reality (VR) experience that will combine live sports viewing