{"id":947785,"date":"2021-05-02T19:20:57","date_gmt":"2021-05-02T23:20:57","guid":{"rendered":"http:\/\/01f4ftfzn7ak"},"modified":"2021-05-02T19:20:57","modified_gmt":"2021-05-02T23:20:57","slug":"impact-of-covid-19-on-live-streams-and-the-accelerated-outlook","status":"publish","type":"post","link":"https:\/\/www.dbltap.com\/posts\/impact-of-covid-19-on-live-streams-and-the-accelerated-outlook-01f4ftfzn7ak?utm_source=RSS","title":{"rendered":"Impact of COVID-19 on Live Streams, and the Accelerated Outlook","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<br \/>\n<header><a data-mm-click-analytics=\"true\" data-vars-action=\"click\" data-vars-category=\"default category\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.dbltap.com\/leagues\/top-games\" class=\"style_v1jpyj\" data-vars-label><span class=\"tagStyle_1y1sbwg\">Top Games<\/span><\/a><\/p>\n<div class=\"wrapper_hoyqjp\">\n<figure class=\"style_1y0hmfw\">\n<div class=\"base_1t5c2l3\"><picture class=\"base_1emrqjj\"><source srcset=\"https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_540,ar_16:9,f_auto,q_auto,g_auto\/shape\/cover\/sport\/Player-Tries-To-Master-The-Newly-Released-Grand-Th-acce230e35d23dcebe7fad6952465471.jpg 1x, https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_1080,ar_16:9,f_auto,q_auto,g_auto\/shape\/cover\/sport\/Player-Tries-To-Master-The-Newly-Released-Grand-Th-acce230e35d23dcebe7fad6952465471.jpg 2x, https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_1620,ar_16:9,f_auto,q_auto,g_auto\/shape\/cover\/sport\/Player-Tries-To-Master-The-Newly-Released-Grand-Th-acce230e35d23dcebe7fad6952465471.jpg 3x\" media=\"(max-width: 719px)\"><source srcset=\"https:\/\/zephyrnet.com\/wp-content\/uploads\/2021\/05\/impact-of-covid-19-on-live-streams-and-the-accelerated-outlook.jpg 1x, https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_1440,ar_16:9,f_auto,q_auto,g_auto\/shape\/cover\/sport\/Player-Tries-To-Master-The-Newly-Released-Grand-Th-acce230e35d23dcebe7fad6952465471.jpg 2x, https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_1440,ar_16:9,f_auto,q_auto,g_auto\/shape\/cover\/sport\/Player-Tries-To-Master-The-Newly-Released-Grand-Th-acce230e35d23dcebe7fad6952465471.jpg 3x\" media=\"(max-width: 1079px)\"><source srcset=\"https:\/\/zephyrnet.com\/wp-content\/uploads\/2021\/05\/impact-of-covid-19-on-live-streams-and-the-accelerated-outlook.jpg 1x, https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_1440,ar_16:9,f_auto,q_auto,g_auto\/shape\/cover\/sport\/Player-Tries-To-Master-The-Newly-Released-Grand-Th-acce230e35d23dcebe7fad6952465471.jpg 2x, https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_1440,ar_16:9,f_auto,q_auto,g_auto\/shape\/cover\/sport\/Player-Tries-To-Master-The-Newly-Released-Grand-Th-acce230e35d23dcebe7fad6952465471.jpg 3x\" media=\"(min-width: 1080px)\"><img decoding=\"async\" class=\"base_1emrqjj\" src=\"https:\/\/zephyrnet.com\/wp-content\/uploads\/2021\/05\/impact-of-covid-19-on-live-streams-and-the-accelerated-outlook.jpg\" alt=\"Player Tries To Master The Newly Released Grand Theft Auto IV\" title=\"Player Tries To Master The Newly Released Grand Theft Auto IV\"><\/picture><\/div><figcaption class=\"tagStyle_13haoeb-o_O-figcaption_uis3ya-o_O-style_3hmsj\">Player Tries To Master The Newly Released Grand Theft Auto IV | Cate Gillon\/Getty Images<\/figcaption><\/figure>\n<\/div>\n<\/header>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_esiu71orr\">Think of creating an interactive experience for people that is authentic in its purest form. The highs, the lows, and everything in between that encompass creating something truly spectacular. Now take that product and expand it, and let part of the product be the process of creation. The product evolves live, because it\u2019s produced live.&nbsp;<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_hyttx2tze\">If this mindset isn\u2019t part of your content development strategy, you may be missing out on reaching millions of potential viewers. Thanks to the pandemic and the global quarantine brought on by COVID-19, the demand for Live Streaming content is higher than it has ever been with no signs of slowing down.<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_suc6qvonm\">When we talk about live streaming, we are not talking about services through Netflix or Hulu, although they\u2019ve been a warm welcome in this cold climate of quarantining. Instead, we\u2019re talking about live performances put on by content creators through services like Twitch, YouTube, and Facebook.<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_qmpl00k7c\">\u201cLive streaming has definitely grown a lot over the last year, year and a half, and I definitely think the pandemic accelerated it,\u201d said Stephen \u201cSnoopeh\u201d Ellis in an interview with DBLTAP. \u201cWe have a lot of people at home, a lot of people really craving connection and live content is one of the best ways to connect with other people.\u201d<\/p>\n<figure data-id=\"_skkvnfnrs\" class=\"style_jsz3bv\">\n<div class=\"base_14yuxo9\"><canvas class=\"style_1e28o3x-o_O-initial_9vayoh\"><\/canvas><picture class=\"base_1emrqjj-o_O-initial_fzbddc-o_O-style_1a1csmw\"><source><source><source><img class=\"base_1emrqjj-o_O-initial_fzbddc-o_O-style_1a1csmw\" alt=\"Impact of COVID-19 on Live Streams, and the Accelerated Outlook\" title=\"Impact of COVID-19 on Live Streams, and the Accelerated Outlook\"><\/picture><noscript><picture class=\"base_1emrqjj\"><source srcset=\"https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_540,ar_1:1,f_auto,q_auto,g_auto\/shape\/cover\/sport\/dataimagejpegbase649j4AAQSkZJRgABAgAAAQABAAD7QCcUG-252f815096198733efa5f71ce6ddd8c6.jpg 1x, https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_1080,ar_1:1,f_auto,q_auto,g_auto\/shape\/cover\/sport\/dataimagejpegbase649j4AAQSkZJRgABAgAAAQABAAD7QCcUG-252f815096198733efa5f71ce6ddd8c6.jpg 2x, https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_1620,ar_1:1,f_auto,q_auto,g_auto\/shape\/cover\/sport\/dataimagejpegbase649j4AAQSkZJRgABAgAAAQABAAD7QCcUG-252f815096198733efa5f71ce6ddd8c6.jpg 3x\" media=\"(max-width: 719px)\"><source srcset=\"https:\/\/zephyrnet.com\/wp-content\/uploads\/2021\/05\/impact-of-covid-19-on-live-streams-and-the-accelerated-outlook-1.jpg 1x, https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_1440,ar_1:1,f_auto,q_auto,g_auto\/shape\/cover\/sport\/dataimagejpegbase649j4AAQSkZJRgABAgAAAQABAAD7QCcUG-252f815096198733efa5f71ce6ddd8c6.jpg 2x, https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_1440,ar_1:1,f_auto,q_auto,g_auto\/shape\/cover\/sport\/dataimagejpegbase649j4AAQSkZJRgABAgAAAQABAAD7QCcUG-252f815096198733efa5f71ce6ddd8c6.jpg 3x\" media=\"(max-width: 1079px)\"><source srcset=\"https:\/\/zephyrnet.com\/wp-content\/uploads\/2021\/05\/impact-of-covid-19-on-live-streams-and-the-accelerated-outlook-1.jpg 1x, https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_1440,ar_1:1,f_auto,q_auto,g_auto\/shape\/cover\/sport\/dataimagejpegbase649j4AAQSkZJRgABAgAAAQABAAD7QCcUG-252f815096198733efa5f71ce6ddd8c6.jpg 2x, https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_1440,ar_1:1,f_auto,q_auto,g_auto\/shape\/cover\/sport\/dataimagejpegbase649j4AAQSkZJRgABAgAAAQABAAD7QCcUG-252f815096198733efa5f71ce6ddd8c6.jpg 3x\" media=\"(min-width: 1080px)\"><img decoding=\"async\" class=\"base_1emrqjj\" src=\"https:\/\/zephyrnet.com\/wp-content\/uploads\/2021\/05\/impact-of-covid-19-on-live-streams-and-the-accelerated-outlook-1.jpg\" alt=\"Impact of COVID-19 on Live Streams, and the Accelerated Outlook\" title=\"Impact of COVID-19 on Live Streams, and the Accelerated Outlook\"><\/picture><\/noscript><\/div><figcaption class=\"tagStyle_13haoeb-o_O-figcaption_uis3ya-o_O-style_3hmsj\">Stephen &#8220;Snoopeh&#8221; Ellis<\/figcaption><\/figure>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_eldvl1sbd\">Snoopeh is a former professional League of Legends player, co-founder of Pipeline, and a seasoned content creator performing for millions of people globally over the past decade. He is also a co-founder and co-host of the Becoming a Streamer Podcast and State of Streaming live discussion by Pipeline, an organization that provides a roadmap for up-and-coming content creators seeking guidance. The organization is built upon the information that he and fellow decade-long content creator David \u201cStoneMountain64\u201d Steinberg have accumulated.&nbsp;<\/p>\n<figure data-id=\"_5hyoh7f8s\" class=\"style_189lp7a-o_O-style_48hmcm\" readability=\"3.0666666666667\">\n<blockquote class=\"twitter-tweet\" readability=\"8.4333333333333\">\n<p lang=\"en\" dir=\"ltr\">Over 2000 of you tuned in for State of Streaming today ? a new peak!<\/p>\n<p>As Alex says below, thought about making a short?<\/p>\n<p>Stop thinking and commit to making ONE by end of this week! <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/I2q5ftIAqg\">https:\/\/t.co\/I2q5ftIAqg<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/RMulm0Q4uX\">pic.twitter.com\/RMulm0Q4uX<\/a><\/p>\n<p>\u2014 Stephen Ellis (@snoopeh) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/snoopeh\/status\/1387475351144652800?ref_src=twsrc%5Etfw\">April 28, 2021<\/a><\/p><\/blockquote>\n<\/figure>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_z3lkzfbmo\">\u201cNot necessarily like [the pandemic] is propping it up, and as soon as everything is back to normal all the numbers are going to plummet. I think it\u2019s just introduced people to a medium that\u2019s really exciting, really interacting, and really engaging. And people are falling in love with live.\u201d<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_7dqf7py7u\">A <a class=\"tagStyle_13haoeb-o_O-style_1x6hgip\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.streamelements.com\/state-of-the-stream-for-february-2021-8ba9fcdb9c69\"><u>report released<\/u><\/a> by StreamElements and Rainmaker.gg showcased that from Feb of 2020 to 2021, Twitch grew 82 percent in hours watched, translating from slightly more than a billion hours watched to 1.86 billion watched. Facebook Gaming saw a substantial increase as well, jumping from 193 million hours watched to 345 million.<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_4i3wjlhnk\">\u201cWe all know what live news is and live sports and it\u2019s all very one directional. The cool thing about live streaming is that it\u2019s very interactive in its nature and you can connect with other people while you\u2019re watching,\u201d Snoopeh said. \u201cThat\u2019s really unique and I think there\u2019s a whole wave of people older and younger that are just getting into a medium that we all knew about who are just getting into it for the first time.\u201d<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_cxomys7pr\">Historically speaking, anyone who would have heard the term live stream would have thought of video games. Contrarily, in the month of Feb. 2021, the most popular streaming category to watch on Twitch was \u201cJust Chatting\u201d at over 235 million hours watched. For those unfamiliar, think of categories on Twitch, Facebook Gaming, or YouTube as different \u201cchannels\u201d on a television. The content creators would be the particular show you enjoy watching within that channel.<\/p>\n<figure data-id=\"_k02lcavt6\" class=\"style_189lp7a-o_O-style_48hmcm\" readability=\"1.5604395604396\">\n<blockquote class=\"twitter-tweet\" readability=\"5.4615384615385\">\n<p lang=\"en\" dir=\"ltr\">Valkyrae and Courage have become part-owners at 100 Thieves. <\/p>\n<p>Streaming can be just the beginning of your career. ? <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/hRtbsUGbmu\">pic.twitter.com\/hRtbsUGbmu<\/a><\/p>\n<p>\u2014 Pipeline (@pipelinegg) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/pipelinegg\/status\/1385988151638958084?ref_src=twsrc%5Etfw\">April 24, 2021<\/a><\/p><\/blockquote>\n<\/figure>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_e9tq0f0tx\">Snoopeh continued, \u201cI don\u2019t think it\u2019s going away. I think it\u2019s going to continue to grow from <br \/>strength to strength over the next few years.\u201d<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_x3qk88rri\">Live content is unique in its measurement of success, primarily because the metrics focus on CCV (concurrent viewership), max viewers at a given time, and the total amount of time watched. While unique viewers still measure the amount of reach that live content extends to, it\u2019s not a number that determines the value or impact of this kind of content. That\u2019s because the demand for live content creators has been here for years, and people have been searching for quality live experiences.<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_4orts9ndk\">\u201cThe pandemic has really accelerated the amount of demand so now there are a lot more viewers than there was in the past,\u201d Snoopeh told DBLTAP. \u201cYes, the supply of creators is going up as well, but there is a lot more demand and the platforms themselves. The Twitches and YouTubes of the world are getting better themselves at making that live content discoverable.\u201d<\/p>\n<figure data-id=\"_n04fdfxfo\" class=\"style_189lp7a-o_O-style_48hmcm\" readability=\"0.68103448275862\">\n<blockquote class=\"twitter-tweet\" readability=\"3.4051724137931\">\n<p lang=\"en\" dir=\"ltr\">? congrats to the C.O.<\/p>\n<p>Don\u2019t sleep on FB Gaming. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/nj6ENdxOFE\">https:\/\/t.co\/nj6ENdxOFE<\/a><\/p>\n<p>\u2014 Stephen Ellis (@snoopeh) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/snoopeh\/status\/1384956116422078466?ref_src=twsrc%5Etfw\">April 21, 2021<\/a><\/p><\/blockquote>\n<\/figure>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_lxkzz4ygi\">In what she can only describe as the \u201cperfect storm\u201d of discoverability, Katelyn \u201cSparkling Sprite\u201d Miller is a Facebook Gaming Partner, whose content reaches more than 415K viewers across multiple social media platforms. Reaching this level of viewership is not something that is easily done. It takes time and dedication to one\u2019s practice, but Sprite managed to launch her live content in February of 2020, going full-time later in April of that year.<\/p>\n<figure data-id=\"_q303v95wj\" class=\"style_jsz3bv\">\n<div class=\"base_1t5c2l3\"><canvas class=\"style_1e28o3x-o_O-initial_9vayoh\"><\/canvas><picture class=\"base_1emrqjj-o_O-initial_fzbddc-o_O-style_1a1csmw\"><source><source><source><img class=\"base_1emrqjj-o_O-initial_fzbddc-o_O-style_1a1csmw\" alt=\"Impact of COVID-19 on Live Streams, and the Accelerated Outlook\" title=\"Impact of COVID-19 on Live Streams, and the Accelerated Outlook\"><\/picture><noscript><picture class=\"base_1emrqjj\"><source srcset=\"https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_540,ar_16:9,f_auto,q_auto,g_auto\/shape\/cover\/sport\/dataimagepngbase64iVBORw0KGgoAAAANSUhEUgAABC8AAAJa-56d19f898231dd99b2e4ebe1cec227b4.jpg 1x, https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_1080,ar_16:9,f_auto,q_auto,g_auto\/shape\/cover\/sport\/dataimagepngbase64iVBORw0KGgoAAAANSUhEUgAABC8AAAJa-56d19f898231dd99b2e4ebe1cec227b4.jpg 2x, https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_1620,ar_16:9,f_auto,q_auto,g_auto\/shape\/cover\/sport\/dataimagepngbase64iVBORw0KGgoAAAANSUhEUgAABC8AAAJa-56d19f898231dd99b2e4ebe1cec227b4.jpg 3x\" media=\"(max-width: 719px)\"><source srcset=\"https:\/\/zephyrnet.com\/wp-content\/uploads\/2021\/05\/impact-of-covid-19-on-live-streams-and-the-accelerated-outlook-2.jpg 1x, https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_1440,ar_16:9,f_auto,q_auto,g_auto\/shape\/cover\/sport\/dataimagepngbase64iVBORw0KGgoAAAANSUhEUgAABC8AAAJa-56d19f898231dd99b2e4ebe1cec227b4.jpg 2x, https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_1440,ar_16:9,f_auto,q_auto,g_auto\/shape\/cover\/sport\/dataimagepngbase64iVBORw0KGgoAAAANSUhEUgAABC8AAAJa-56d19f898231dd99b2e4ebe1cec227b4.jpg 3x\" media=\"(max-width: 1079px)\"><source srcset=\"https:\/\/zephyrnet.com\/wp-content\/uploads\/2021\/05\/impact-of-covid-19-on-live-streams-and-the-accelerated-outlook-2.jpg 1x, https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_1440,ar_16:9,f_auto,q_auto,g_auto\/shape\/cover\/sport\/dataimagepngbase64iVBORw0KGgoAAAANSUhEUgAABC8AAAJa-56d19f898231dd99b2e4ebe1cec227b4.jpg 2x, https:\/\/images2.minutemediacdn.com\/image\/upload\/c_fill,w_1440,ar_16:9,f_auto,q_auto,g_auto\/shape\/cover\/sport\/dataimagepngbase64iVBORw0KGgoAAAANSUhEUgAABC8AAAJa-56d19f898231dd99b2e4ebe1cec227b4.jpg 3x\" media=\"(min-width: 1080px)\"><img decoding=\"async\" class=\"base_1emrqjj\" src=\"https:\/\/zephyrnet.com\/wp-content\/uploads\/2021\/05\/impact-of-covid-19-on-live-streams-and-the-accelerated-outlook-2.jpg\" alt=\"Impact of COVID-19 on Live Streams, and the Accelerated Outlook\" title=\"Impact of COVID-19 on Live Streams, and the Accelerated Outlook\"><\/picture><\/noscript><\/div><figcaption class=\"tagStyle_13haoeb-o_O-figcaption_uis3ya-o_O-style_3hmsj\">Katelyn &#8220;Sparkling Sprite&#8221; Miller<\/figcaption><\/figure>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_tj6poefpv\">\u201cIn order to be successful in streaming you have to be consistent, you have to put out content, good content, you have to be likable, and you have to enjoy your content,\u201d Sprite told DBLTAP. \u201cIt was the perfect timing because when COVID hit everyone was home, and there wasn\u2019t much to do.\u201d<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_7tpzvgf7x\">She continued, \u201cPeople flocked to Facebook and their social media, and that\u2019s where I was so I think that really helped me grow. I don\u2019t think it was all one thing, like it was just the pandemic or it was just my consistency. I think it was the perfect storm and it just happened at the right time.\u201d<\/p>\n<figure data-id=\"_ed8gk5kzp\" class=\"style_189lp7a-o_O-style_48hmcm\" readability=\"0.68103448275862\">\n<blockquote class=\"twitter-tweet\" readability=\"3.4051724137931\">\n<p lang=\"en\" dir=\"ltr\">Sooo thankful I took the leap! ? <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/R5ZwQ3fii7\">https:\/\/t.co\/R5ZwQ3fii7<\/a><\/p>\n<p>\u2014 BZRK ? Sparkling Sprite (@sparklinsprite) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/sparklinsprite\/status\/1374839201439608846?ref_src=twsrc%5Etfw\">March 24, 2021<\/a><\/p><\/blockquote>\n<\/figure>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_nvlrwi0dq\">For many growing and full-time content creators like Sprite, the <a class=\"tagStyle_13haoeb-o_O-style_1x6hgip\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitchtracker.com\/statistics\"><u>data collected<\/u><\/a> by Twitch supports the trend of growing demand in viewership for live streaming. For example, the all-time viewership peak on Twitch didn\u2019t happen in the heart of the pandemic. It happened in January of 2021, reaching just more than 6.5 million viewers using the platform at that time.&nbsp;<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_0srqm247n\">At this time, the highest max viewership at a given time on Twitch has reached 5.8 million viewers, but that\u2019s not the best of it. April 2021 has, so far, seen the highest amount of average viewers on Twitch breaking the 3 million mark for the first time. \u201cThere are more opportunities to have a shot because of this increased demand that has been accelerated by the pandemic,\u201d Snoopeh said.<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_snecazufa\">While we don\u2019t have the same data available for YouTube Gaming and Facebook Gaming, it\u2019s safe to say that comparable growth is happening on both platforms. Managing Director of Gaming and Commerce at YouTube Ryan Watt reported at the end of 2020, YouTube Gaming contributed more than 10 billion hours watched to the platform\u2019s 100 billion hours watched. Additionally, <a class=\"tagStyle_13haoeb-o_O-style_1x6hgip\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Fwiz\/status\/1336303257421901824\"><u>he tweeted<\/u><\/a>, that \u201cgaming on YouTube has doubled in size in just two years.\u201d<\/p>\n<figure data-id=\"_x5t2uogfe\" class=\"style_189lp7a-o_O-style_48hmcm\" readability=\"3.3187702265372\">\n<blockquote class=\"twitter-tweet\" readability=\"9.4822006472492\">\n<p lang=\"en\" dir=\"ltr\">You all watched an impressive 100 billion hours of Gaming video content on the platform, with over 10B of those hours coming from live gaming streams. If you remember, that&#8217;s DOUBLED what we did in 2018 (50B+). Yes, Gaming on YouTube has doubled in size in just 2 years.<\/p>\n<p>\u2014 Ryan Wyatt (@Fwiz) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Fwiz\/status\/1336303257421901824?ref_src=twsrc%5Etfw\">December 8, 2020<\/a><\/p><\/blockquote>\n<\/figure>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_zyouuzh7b\">Even though a platform like YouTube primarily produces VOD (video on demand) content, successful live content creation requires a lot of dedication to be in the moment. \u201cI would say 75 percent of the time I create live content, and 25 percent of the time it\u2019s external,\u201d said Sprite.<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_qx72u3d3a\">These increased watched hours, that\u2019s the measurement of the demand. The supply, in turn, is produced accordingly. \u201cYou\u2019ve got more medium-size creators than we have had in the past,\u201d said Snoopeh. \u201cThere is a better distribution of viewership. As a brand new creator, that would be exciting to me, because I have the opportunity to audition my content to a lot more people.\u201d<\/p>\n<figure data-id=\"_8uotjapzq\" class=\"style_189lp7a-o_O-style_48hmcm\" readability=\"1.2209302325581\">\n<blockquote class=\"twitter-tweet\" readability=\"4.8837209302326\">\n<p lang=\"en\" dir=\"ltr\">Sometimes it takes more than a tweet to say how you really feel.<br \/>Let&#8217;s Chat is your chance to do just that.<br \/>Join the conversation Wednesday 4\/28 at 1pm PT. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/CtN8Z8Sz7Y\">pic.twitter.com\/CtN8Z8Sz7Y<\/a><\/p>\n<p>\u2014 Twitch (@Twitch) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Twitch\/status\/1386732556800962573?ref_src=twsrc%5Etfw\">April 26, 2021<\/a><\/p><\/blockquote>\n<\/figure>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_ipz16ij11\">While not every country has the same availability to grow on a particular platform, for example, Facebook Gaming\u2019s partnership program is not available to every global citizen at this time, the principle for growing a brand remains the same. Among the many challenges that live content creators face, being there, in the moment, remains the toughest of them all.<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_g669961sr\">The ability to get their content across can be hindered by a number of factors such as timeliness, but overcoming weaknesses by building their brand with their community needs to be a strength.<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_15uskwudv\">\u201cYou need to be relatable,\u201d Sprite told DBLTAP. \u201cDon\u2019t make something that is unachievable to the viewer. You can\u2019t make it look perfect. If you\u2019re going to post about the behind scenes, you should have issues that most business owners deal with. Show things that are relatable to people, because people are going to be more trusting in the brand.\u201d<\/p>\n<figure data-id=\"_fy8p706s8\" class=\"style_189lp7a-o_O-style_48hmcm\" readability=\"0.56521739130435\">\n<blockquote class=\"twitter-tweet\" readability=\"2.8260869565217\">\n<p lang=\"und\" dir=\"ltr\">? &gt; ? <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/SFlAiWkJAF\">pic.twitter.com\/SFlAiWkJAF<\/a><\/p>\n<p>\u2014 BZRK ? Sparkling Sprite (@sparklinsprite) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/sparklinsprite\/status\/1385960308628500480?ref_src=twsrc%5Etfw\">April 24, 2021<\/a><\/p><\/blockquote>\n<\/figure>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_l4972njua\">The brands affected by live content creation extend beyond those interested in a video game niche as well. Content creation is a marketing tool that can complement one\u2019s message. Delivered with precision, live streaming is a sharp tool for those beyond the gaming space. Gaming itself is only a medium, chosen often because of its competitive and entertainment nature. As we\u2019ve seen with Congresswoman Alexandra Ocasio-Cortez, using a live streaming platform to address larger issues is a very powerful tool &#8211; especially when it\u2019s executed correctly.<\/p>\n<figure data-id=\"_fhvudsgoc\" class=\"style_189lp7a-o_O-style_48hmcm\" readability=\"4.2941176470588\">\n<blockquote class=\"twitter-tweet\" readability=\"11.450980392157\">\n<p lang=\"en\" dir=\"ltr\">Are you passionate about something and willing to put in the work to turn it into your career?<\/p>\n<p>You can carve out your own corner of the internet and build a community around it.<\/p>\n<p>That\u2019s available to you, right now. <\/p>\n<p>There are no gatekeepers to distribution anymore.<\/p>\n<p>\u2014 Stephen Ellis (@snoopeh) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/snoopeh\/status\/1382417971247685632?ref_src=twsrc%5Etfw\">April 14, 2021<\/a><\/p><\/blockquote>\n<\/figure>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_ndu47kc3v\">\u201cWe\u2019re already starting to see that some of the most innovative people in those spaces that are maybe more digitally native have already been doing things like this,\u201d said Snoopeh.<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_bbwukrfi0\">He continued, \u201cI think what\u2019s interesting is seeing during the pandemic, or during the election, seeing someone like AOC and it wasn\u2019t weird. Having a politician being involved on Twitch sounds like it could be weird but she was from that and she is a gamer. She\u2019s authentically a gamer, and Twitch is a community that really embraced her and resonated with her message and they had a great time with Among Us, while talking about things that really matter in the country.\u201d<\/p>\n<figure data-id=\"_2061308d5\" class=\"style_189lp7a-o_O-style_48hmcm\" readability=\"0.78879310344828\">\n<blockquote class=\"twitter-tweet\" readability=\"3.1551724137931\">\n<p lang=\"en\" dir=\"ltr\">Watch out, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/sparklinsprite?ref_src=twsrc%5Etfw\">@sparklinsprite<\/a> is pretty unpredictable! <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/mdupTmLbyk\">pic.twitter.com\/mdupTmLbyk<\/a><\/p>\n<p>\u2014 Team BZRK (@ggBZRK) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/ggBZRK\/status\/1385231984063025156?ref_src=twsrc%5Etfw\">April 22, 2021<\/a><\/p><\/blockquote>\n<\/figure>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_b3fmgo6ut\">Content creators who are engaging their audiences on both live and traditional forms of media are beating out those who fall short on either front. \u201cEven if you\u2019re just a content creator or politician you have to have a variety of ways of getting your message out, and live can\u2019t be the only way,\u201d said Snoopeh, \u201cbut I think live is still a very powerful medium because it\u2019s real-time, a way to engage, a way to get feedback, a way to incorporate the community.<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_1laky0k65\">\u201cA complex topic is hard to summarize in 160 characters. But it\u2019s a very effective way to get a point across. Live you can go into some more of the nuances, but it\u2019s not accessible for everyone. This is why I think it\u2019s a multi-platform approach to get your message out there. And we\u2019re seeing it. Every politician is doing it. Especially the ones that are more forward-thinking are doing it, on both sides of the perspective.\u201d<\/p>\n<figure data-id=\"_r2c6x87r2\" class=\"style_189lp7a-o_O-style_48hmcm\" readability=\"3.0375\">\n<blockquote class=\"twitter-tweet\" readability=\"8.6785714285714\">\n<p lang=\"en\" dir=\"ltr\">This is a great thread about how a platform like Twitch thinks about supporting their talent from Anna who worked there.<\/p>\n<p>Creators today also cannot afford to be \u201call in\u201d on a single platform, especially Twitch. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/QNIG3VZfnQ\">https:\/\/t.co\/QNIG3VZfnQ<\/a><\/p>\n<p>\u2014 Stephen Ellis (@snoopeh) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/snoopeh\/status\/1385284874924220419?ref_src=twsrc%5Etfw\">April 22, 2021<\/a><\/p><\/blockquote>\n<\/figure>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_ibbhehi47\">Putting out content is not enough. As any good brand and creator will know, quality is more important when it comes to live content creation.<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_j7ne5us4v\">\u201cBe aware of the quality of the content you\u2019re putting out. Be engaging within your community. It\u2019s a give and take,\u201d said Sprite. \u201cAs much as you want your community to be there for you, you want to be there for them. Reply to comments on posts. That\u2019s when lasting connections are made.\u201d<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_ok2ym6p4v\">Perhaps most importantly, the best way anyone succeeded with producing live content is by learning through mistakes. One of the hardest things live content creators face is balancing the production of polished with real-time mistakes and fixes. It has to be real and authentic creation, on all fronts.<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_649v6wbbh\">\u201cFor all these folks that are old companies or traditional institutions that are starting to tap into this medium, they\u2019re going to screw it up. The best ones are going to learn from those screw-ups and get better and better,\u201d said Snoopeh<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_rdrf4thun\">As there continues to be more reported data in support of live content creation, it\u2019s important for creators and brands alike to know that not all live content needs to be content. Sometimes, the live process involves utilizing the community, stakeholders, and constituents for guided feedback. Pull back the curtain of working in secrecy, and create something that is wanted.&nbsp;<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_vvdyjjk6n\">Fortunately, Snoopeh shared with DBLTAP what it is that Pipeline does in the live creative space that shows their innovative thought process, and how they take the time to work with their stakeholders and customers live to shape their product: <\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_vdl1qu0ct\">\u201cI think about what we do with Pipeline as a business. We have a team, we have a product, but one of the things that we\u2019re exploring doing is what I\u2019d call a \u201cTown Hall.\u201d Every month, or every other month, we want to create a space to talk about what we\u2019re thinking about, what we\u2019re doing, and answer questions from the community to help us shape the future of the product. <\/p>\n<figure data-id=\"_n2v00h8dr\" class=\"style_189lp7a-o_O-style_48hmcm\" readability=\"2.7263157894737\">\n<blockquote class=\"twitter-tweet\" readability=\"7.7894736842105\">\n<p lang=\"en\" dir=\"ltr\">Hosting a Live Q&amp;A with our community on Discord Stages!<\/p>\n<p>Thousands of creators have shaped Pipeline into what it is today and we want our community to continue to shape the future.<\/p>\n<p>Come say ??? <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/c6mxQh3qUJ\">https:\/\/t.co\/c6mxQh3qUJ<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/hLcEGYr4Q1\">pic.twitter.com\/hLcEGYr4Q1<\/a><\/p>\n<p>\u2014 Stephen Ellis (@snoopeh) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/snoopeh\/status\/1382774796870512641?ref_src=twsrc%5Etfw\">April 15, 2021<\/a><\/p><\/blockquote>\n<\/figure>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_7kkz3q1z3\">of\u201cWhen I think about us, that\u2019s what we\u2019re thinking and I could see other business leaders doing the same thing. There are huge fans of various different products, and how cool would it be if you could get insights directly from the person at the top or one of the decision-makers at these companies?<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_1t1qt0fj2\">\u201cIf you could ask why did you make that call, or what are you building, what\u2019s coming up? What can I get excited about? This is very common in marketing right, where people will tease things. But how cool would it be if you could just lift the curtains and just start to ask those questions directly?<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_rowk79pnt\"><strong>\u201c<\/strong>Some of the best companies in the world today do this. Not these long development cycles where nothing has happened for a year, then suddenly boom we\u2019ve got this thing. I think your customers should be your ambassadors, and the people that you want to shape what you\u2019re building.\u201d&nbsp;<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_1xejejh39\">Live interaction and feedback is exactly what has helped propel Sprite\u2019s rise in live content creation over the past year. \u201cYou should listen to feedback from your community,\u201d she said. \u201cYou want your community to be based on you and your content. Sometimes what is best is going to be what your community wants.\u201d<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_2dqrrhql1\">\u201cFor anyone who approaches live streaming it can be really intimidating, whether you\u2019re a brand or company,\u201d cautioned Snoopeh. \u201cI would encourage new or established creators and brands to be experimenting and open to experimenting, and being willing to get it wrong. Just get started. It is a fantastic medium, and I highly encourage anyone, whether you\u2019re an individual or a brand, to build a live strategy.\u201d<\/p>\n<p class=\"tagStyle_13haoeb-o_O-style_1tcxgp3-o_O-style_48hmcm-o_O-style_n5l1ea\" data-id=\"_pjelh34lf\">An opportunity has presented itself through a global pandemic. The growing data continues to show that live content will be in demand long after COVID-19 is beyond us. The only thing to figure out is deciding how your supply will adapt to the demand.<\/p>\n<p> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.coinsmart.com\/europe\/?irclickid=39UXkdydyxyLTLb0ElylqXhuUkEVJKWxUX1fVw0&#038;irgwc=1\">Coinsmart. Beste Bitcoin-B\u00f6rse in Europa<\/a><br \/>\n<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.dbltap.com\/posts\/impact-of-covid-19-on-live-streams-and-the-accelerated-outlook-01f4ftfzn7ak?utm_source=RSS\">Source: https:\/\/www.dbltap.com\/posts\/impact-of-covid-19-on-live-streams-and-the-accelerated-outlook-01f4ftfzn7ak?utm_source=RSS<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Top Games Player Tries To Master The Newly Released Grand Theft Auto IV | Cate Gillon\/Getty Images Think of creating&#8230;<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":947787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","type":"","auto_type":false,"post":"","stream":"","stream_url":"","waveform_data":[],"duration":0,"bpm":0,"downloadable":false,"download_url":"","purchase_title":"","purchase_url":"","post-count-all":0,"like_count":0,"download_count":0,"editor_note":"","copyright":"","captions":[],"footnotes":""},"categories":[1],"tags":[756,180,695,492,352,1910,185,1337,2019,733,189,1064,194,793,409,410,3508,334,335,414,199,200,873,927,361,1800,2229,419,205,420,338,801,206,207,363,364,421,1784,1314,210,1702,1628,429,211,365,803,600,504,939,804,367,1518,684,881,809,220,735,750,437,322,323,371,225,228,229,230,175,325,1679,373,232,443,233,340,341,511,514,234,235,515,2293,3181,376,377,326,820,2072,242,642,821,1936,748,446,244,380,524,247,248,451,1181,528,453,529,577,251,456,252,826,457,384,643,1896,580,534,831,462,895,259,2337,980,1521,583,981,463,897,389,540,261,1111,464,1945,4365,836,263,1637,1031,742,901,266,1790,902,676,651,619,1428,470,1236,1353,471,472,473,474,1528,314,396,478,398,274,1457,479,854,587,275,1003,277,680,1831,1218,2087,1842,281,2467,282,861,9367,784,1035,625,286,686,487,488,9368,1187,1958,489,558,559,293,294,404,560,296],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/posts\/947785"}],"collection":[{"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/comments?post=947785"}],"version-history":[{"count":0,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/posts\/947785\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/media?parent=947785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/categories?post=947785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/tags?post=947785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}