In the earnings call, fintech company Capital.com said<\/a> the CEO stressed younger consumers, in particular, were driving the market with their \u201cdesire to have gambling as part of their sports experience.\u201d As Disney strategically follows the consumer, Chapek said, the brand has to \u201cseriously consider getting into gambling in bigger way and ESPN is a perfect platform for this.\u201d<\/p>\nMakers of Bambi going into sports betting?<\/h2>\n
The Disney brand is synonymous with feel-good family-oriented entertainment, so how will this square with its entering sports betting?<\/p>\n
Chapek acknowledged concerns existed in the company about entering sports betting \u201cwithout having a brand withdrawal,\u201d but that his firm had done its homework on the impact of gambling on its ESPN and Disney brands.<\/p>\n
\nit has no impact on the Disney brand\u201d<\/p>\n<\/blockquote>\n
On the contrary, Chapek said, citing internal research: \u201cIt actually strengthens the brand of ESPN when you have a betting component, and it has no impact on the Disney brand.\u201d<\/p>\n
The Disney CEO concluded that the demographic opportunity plus the attractive revenue attached makes sports betting an area the business is \u201ckeenly interested in and [\u2026] pursuing aggressively.\u201d<\/p>\n
Source: https:\/\/www.vegasslotsonline.com\/news\/2021\/11\/11\/disney-ceo-eyes-us-sports-betting-market-entry-via-espn\/<\/a><\/p>\n","protected":false},"author":1,"featured_media":1489537,"template":"","meta":{"_eb_attr":"","type":"","auto_type":false,"post":"","stream":"","stream_url":"","waveform_data":[],"duration":0,"bpm":0,"downloadable":false,"download_url":"","purchase_title":"","purchase_url":"","post-count-all":0,"like_count":0,"download_count":0,"editor_note":"","copyright":"","captions":[]},"genre":[102],"artist":[110],"mood":[],"activity":[],"station_tag":[6949,5709,5584,5451,5452,5453,3739,3740,3706,3790,5387,5807,3708,3632,7465,5684,5865,3799,7496,8438,6324,10665,5397,5730,10166,3803,3636,10151,3807,3813,5464,5875,8871,3748,3643,5983,3646,6995,7378,5241,3652,3827,7683,5736,7435,5879,3755,5480,5541,6336,6129,8383,3667,3668,5484,3758,5742,5547,3836,6432,5490,3840,3681,5493,5494,5273,7850,7743,8229,6076,5962,6839,3690,6441,3694,3732,7386,6412,5279],"_links":{"self":[{"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/station\/1489536"}],"collection":[{"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/station"}],"about":[{"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/types\/station"}],"author":[{"embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/media\/1489537"}],"wp:attachment":[{"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/media?parent=1489536"}],"wp:term":[{"taxonomy":"genre","embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/genre?post=1489536"},{"taxonomy":"artist","embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/artist?post=1489536"},{"taxonomy":"mood","embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/mood?post=1489536"},{"taxonomy":"activity","embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/activity?post=1489536"},{"taxonomy":"station_tag","embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/station_tag?post=1489536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}