{"id":1547594,"date":"2022-01-11T12:00:08","date_gmt":"2022-01-11T17:00:08","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=77522"},"modified":"2022-01-11T12:00:08","modified_gmt":"2022-01-11T17:00:08","slug":"bestselling-author-james-frey-named-ceo-of-andbox","status":"publish","type":"station","link":"https:\/\/platogaming.com\/plato-data\/bestselling-author-james-frey-named-ceo-of-andbox\/","title":{"rendered":"Bestselling author James Frey named CEO of Andbox"},"content":{"rendered":"\n

New York-based esports organisation Andbox<\/strong> has appointed award-winning author and businessman James Frey<\/strong> as its CEO.\u00a0<\/span><\/p>\n

Andbox announced in a release that Frey will oversee and propel the organisation’s growth, helping the company become ‘New York’s next major entertainment brand and the leading esports organisation in the world’.<\/span><\/p>\n

\"James
(ESI Illustration) Image credit: Andbox \/ James Frey<\/figcaption><\/figure>\n

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James Frey is a known American author and businessman. He is the author of a number of bestselling books, including\u00a0A Million Little Pieces and My Friend Leonard.\u00a0<\/em>Frey is also the Founder and CEO of multimedia company Full Fathom Five, a firm that helped publish more than 40 New York Times Bestsellers, games, movies, and other products.\u00a0<\/span><\/p>\n

Andbox’s CEO, James Frey, noted:<\/strong> “New York is the greatest city in the world, and I\u2019m going to ensure that it will also be home to the world\u2019s greatest esports organisation in Andbox. Esports has become a massive convergence point for the modern world of culture and entertainment. <\/span><\/p>\n

“Andbox is going to put New York at the very center of that new universe with an array of content series, apparel collaborations, and brand partnerships that no other organization will be able to match.”<\/span><\/p>\n

Prior to joining Andbox, Frey was the Global Chief Content Officer for influencer network 3BlackDot.<\/span><\/p>\n

Farzam Kamel, Andbox co-founder and president, <\/strong>added: “Bringing on James as our first-ever CEO caps off four years of foundation building as New York\u2019s flagship esports organisation, and positions us perfectly to grow as an entertainment brand. He is a truly unique talent who will do things that are unprecedented in our industry. That\u2019s what we were looking for in this role, and we couldn\u2019t have found a better fit.”<\/span><\/p>\n