{"id":1553547,"date":"2022-01-17T05:36:56","date_gmt":"2022-01-17T10:36:56","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=77754"},"modified":"2022-01-17T05:36:56","modified_gmt":"2022-01-17T10:36:56","slug":"rivalry-names-liam-doherty-as-vp-of-marketing","status":"publish","type":"station","link":"https:\/\/platogaming.com\/plato-data\/rivalry-names-liam-doherty-as-vp-of-marketing\/","title":{"rendered":"Rivalry names Liam Doherty as VP of Marketing"},"content":{"rendered":"\n

Esports betting and media company <\/span>Rivalry<\/b> has appointed <\/span>Liam Doherty<\/b> as its VP of Marketing.<\/span><\/span><\/p>\n

In his role, Doherty will lead the company-wide marketing efforts at Rivalry. This includes developing and executing global campaigns that align with company business objectives and brand goals.\u00a0<\/span><\/p>\n

\"Rivalry\"
Image credit: Rivalry<\/figcaption><\/figure>\n

RELATED: <\/b>Rivalry nets $8.9m CAD in revenue, outlines 2022 strategic priorities<\/b><\/a><\/span><\/p>\n

Cross-department collaboration will also be a focus for the newly-appointed marketing executive; ensuring campaigns, activations, and social media posts are harmoniously linked with the sportsbook\u2019s betting experience.<\/span><\/p>\n

Rivalry CEO and Co-founder Steven Salz<\/b> commented: “Liam joining Rivalry represents a step function change in the calibre at which we will be executing from here on out in terms of brand, marketing, and campaigns. His experience working with some of the biggest brands in the world from Old Spice to Popeyes to Adidas, and the style of his approach, is a perfect match for us, and what is needed to take Rivalry’s global presence to the next level.<\/span><\/span><\/p>\n

“It should be seen as a signal for what 2022 is going to look like from us, which will make our last few years of operation seem like a light warm up.”<\/span><\/p>\n