{"id":1570942,"date":"2022-01-31T17:07:23","date_gmt":"2022-01-31T22:07:23","guid":{"rendered":"https:\/\/www.polygon.com\/22911285\/wordle-purchased-new-york-times-viral-word-game"},"modified":"2022-01-31T17:07:23","modified_gmt":"2022-01-31T22:07:23","slug":"viral-word-game-wordle-purchased-by-nyt-for-low-7-figures","status":"publish","type":"station","link":"https:\/\/platogaming.com\/plato-data\/viral-word-game-wordle-purchased-by-nyt-for-low-7-figures\/","title":{"rendered":"Viral word game Wordle purchased by NYT for \u2018low-7 figures\u2019"},"content":{"rendered":"\n
<\/div>\n

Viral word game Wordle<\/em><\/a> is now part of The New York Times. Wordle <\/em>creator Josh Wardle announced Monday that the media company\u2019s games section will take over the game. Wordle<\/em> will eventually move to the New York Times site, where it will be free-to-play for all players. Wardle said he\u2019s trying to make sure players\u2019 wins and win streaks move over to the new platform. (Thank you, Josh.)<\/p>\n

\u201cSince launching Wordle<\/em>, I\u2019ve been in awe of the response and the game has gotten bigger than I ever imagined,\u201d Wardle wrote on Twitter<\/a>. \u201cOn the flip side, it has been a little overwhelming. I am just one person, and it is important to me that, as Wordle<\/em> grows, it continues to provide a great experience to everyone.\u201d<\/p>\n

The New York Times said Wordle<\/em> was purchased for \u201can undisclosed price in the low-seven figures.\u201d Wordle<\/em> has \u201cmillions\u201d of players each day, the New York Times said. <\/p>\n

No changes are expected to be made to Wordle<\/em>\u2019s gameplay. <\/p>\n

Reached out for clarification regarding a potential future move behind the NYT Crosswords subscription paywall, a New York Times spokesperson said the company doesn\u2019t have \u201cset plans for the game\u2019s future.<\/p>\n

\u201cAt this time, we\u2019re focused on creating added value to our existing audience, while also introducing our existing games to an all new audience that has demonstrated their love for word games,\u201d the spokesperson said. \u201cRight now, the game will be free to play.\u201d<\/p>\n

\u201cIf you\u2019re like me, you probably wake up every morning thinking about Wordle, and savoring those precious moments of discovery, surprise and accomplishment. The game has done what so few games have done: It has captured our collective imagination, and brought us all a little closer together,\u201d New York Times Games general manager Jonathan Knight said in a statement<\/a>.<\/p>\n

Wordle<\/em> was created last year, but really took off around Christmas. The game is very simple: You need to guess a five-letter word, and you have six tries to do so. Each try will reveal hints, like if the letter is in the correct spot, or not in the word at all. In 2022 it\u2019s absolutely everywhere, including Google<\/a>. You cannot open Twitter or a group chat<\/a> without seeing green, yellow, and gray block emojis. Knight is right: Wordle<\/em>\u2019s simple mechanics and clear shareability make it a rare, small thing that\u2019s just a pure delight. Everyone gets the same word each day, and posting your score on social media is like knowing (and keeping) a little secret.<\/p>\n

Update: <\/strong>This story has been updated to include comment from The New York Times.<\/p>\n

Source: https:\/\/www.polygon.com\/22911285\/wordle-purchased-new-york-times-viral-word-game<\/a><\/p>\n","protected":false},"author":1,"featured_media":1570943,"template":"","meta":{"_eb_attr":"","type":"","auto_type":false,"post":"","stream":"","stream_url":"","waveform_data":[],"duration":0,"bpm":0,"downloadable":false,"download_url":"","purchase_title":"","purchase_url":"","post-count-all":0,"like_count":0,"download_count":0,"editor_note":"","copyright":"","captions":[]},"genre":[148],"artist":[150],"mood":[],"activity":[],"station_tag":[12278,3620,5210,3705,5288,7967,7231,6165,3632,6048,6398,5456,8390,3636,12645,3810,11332,3640,3859,3880,5218,3881,8266,5611,7294,5406,3643,3884,5667,3646,5614,12641,5241,5878,5736,7211,3657,11478,5737,10599,5226,3667,3775,3886,11195,3758,3670,6135,12636,3679,3841,3680,3681,5745,5746,8634,5825,12280,8805,3731,5962,3690,10601,7793,3692,12561,3694,3732,5783,3697,5643,5279],"_links":{"self":[{"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/station\/1570942"}],"collection":[{"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/station"}],"about":[{"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/types\/station"}],"author":[{"embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/media\/1570943"}],"wp:attachment":[{"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/media?parent=1570942"}],"wp:term":[{"taxonomy":"genre","embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/genre?post=1570942"},{"taxonomy":"artist","embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/artist?post=1570942"},{"taxonomy":"mood","embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/mood?post=1570942"},{"taxonomy":"activity","embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/activity?post=1570942"},{"taxonomy":"station_tag","embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/station_tag?post=1570942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}