{"id":1592761,"date":"2022-02-23T11:19:54","date_gmt":"2022-02-23T16:19:54","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=79328"},"modified":"2022-02-23T11:19:54","modified_gmt":"2022-02-23T16:19:54","slug":"esl-gaming-unveils-partnership-with-mullermilch","status":"publish","type":"station","link":"https:\/\/platogaming.com\/plato-data\/esl-gaming-unveils-partnership-with-mullermilch\/","title":{"rendered":"ESL Gaming unveils partnership with M\u00fcllermilch"},"content":{"rendered":"\n

Esports tournament organiser\u00a0ESL Gaming\u00a0<\/strong>has announced a partnership with German dairy brand M\u00fcllermilch<\/strong>.<\/span><\/p>\n

As a result, the brand will become a premium partner of ESL Meisterschaft throughout 2022.<\/span><\/p>\n

\"ESL-x-Mullermilch\"
Image credit: ESL, M\u00fcllermilch<\/figcaption><\/figure>\n

RELATED: ESL Gaming announces details of upcoming women’s CS:GO circuit ESL Impact<\/a><\/span><\/strong><\/p>\n

Fans and participating teams at the event will receive a range of M\u00fcllermilch products. Moreover, both entities will collaborate on activations that focus on ‘community participation’. Details of these activations were not disclosed. <\/span><\/p>\n

In addition to supporting ESL Meisterschaft, M\u00fcllermilch will also join the partnership roster for IEM Cologne taking place in July 2022.<\/span><\/p>\n

Jasmin Haasbach, Senior Director of Global Brand Partnerships at ESL Gaming<\/span><\/strong>, spoke on the deal: \u201cWe are very excited to welcome an iconic brand like M\u00fcllermilch, which continues to impress with iconic campaigns, as a partner to create new highlights in national esports together.<\/span><\/p>\n

“We are seeing a strong response from brands looking to get started in esports and in M\u00fcllermilch we have found a strong partner who is keen to help shape the future of esports for the community in the long term.\u201c<\/span><\/p>\n