{"id":1669592,"date":"2022-04-20T08:55:34","date_gmt":"2022-04-20T12:55:34","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=81726"},"modified":"2022-04-20T08:55:34","modified_gmt":"2022-04-20T12:55:34","slug":"bbtv-partners-with-lck-to-provide-content-management-solutions","status":"publish","type":"station","link":"https:\/\/platogaming.com\/plato-data\/bbtv-partners-with-lck-to-provide-content-management-solutions\/","title":{"rendered":"BBTV partners with LCK to provide content management solutions"},"content":{"rendered":"\n

Global media-tech company BBTV <\/b>has signed a partnership with Riot Games’\u00a0League of Legends Champions Korea (LCK)<\/strong>.<\/span><\/span><\/span><\/p>\n

As a result of the deal, BBTV will provide content management solutions to the Korean competition.\u00a0<\/span><\/p>\n

\"Riot
Image credit: BBTV \/ Riot Games<\/span><\/figcaption><\/figure>\n

RELATED: <\/b>Riot Games partners with Intel for revamped Intel Arabian Cup<\/b><\/a><\/span><\/p>\n

The content management services BBTV will provide includes rights managment to LCK \u2014 Korea’s highest-level League of Legends competition. Additional details surrounding the content managment services involved in the deal were not immediately available.<\/span><\/p>\n

Aiden Lee, Secretary-General for League of Legends Champions Korea,<\/b> said in a release: \u201cLCK is global content that many fans around the world enjoy, and we are excited to establish a meaningful partnership with BBTV. Through this partnership with BBTV, we hope to create a more dynamic LCK community.\u201d<\/span><\/span><\/p>\n

BBTV is a a media-tech company providing content monetisation services. It offers end-to-end solutions including proprietary tech, services, and enhanced content distribution & monetisation. Content managment is a key vertical and growth area for BBTV, the company said in the release.<\/span><\/span><\/p>\n

This is the first publicly-announced partnership between BBTV and an esports entity, according to Esports Insider archives.<\/span><\/p>\n

Lewis Ball, Chief Strategy Officer at BBTV,<\/b> commented: \u201cFan communities rally around great content, sharing and engaging with their favourite moments across a wide range of platforms. This creates a big opportunity for brands and media companies to not only capture and learn from fan engagement but also drive new revenue in the process.<\/span><\/span><\/p>\n

\u201cFan uploaded content is arguably the most important piece of the puzzle, as it presents a much more complete outlook on what content is performing across all corners of the digital landscape. We’re proud and excited to work alongside Riot Games Korea to provide our solutions for one of the premier esports titles on the planet, League of Legends.\u201d<\/span><\/p>\n