{"id":1684623,"date":"2022-05-04T07:05:06","date_gmt":"2022-05-04T11:05:06","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=121260"},"modified":"2022-05-04T07:05:06","modified_gmt":"2022-05-04T11:05:06","slug":"skade-partners-with-kvaroy-arctic-and-the-norwegian-seafood-council","status":"publish","type":"station","link":"https:\/\/platogaming.com\/plato-data\/skade-partners-with-kvaroy-arctic-and-the-norwegian-seafood-council\/","title":{"rendered":"SKADE partners with Kvar\u00f8y Arctic and the Norwegian Seafood Council"},"content":{"rendered":"\n

Norwegian esports organisation SKADE<\/strong> has partnered with Kvar\u00f8y<\/strong> Arctic<\/strong> and the Norwegian<\/strong> Seafood<\/strong> Council<\/strong> to launch a marketing campaign.\u00a0<\/span><\/p>\n

According to the release, the three parties will work together on a campaign that aims to ‘increase the exposure of Norwegian salmon towards hard-to-reach consumer segments’.\u00a0<\/span><\/p>\n

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(ESI Illustration) Image credit: SKADE \/ Norwegian Seafood Council \/ Kvar\u00f8y Arctic<\/figcaption><\/figure>\n

RELATED: SKADE enters data partnership with Cavea<\/a><\/strong><\/span><\/p>\n

SKADE will be tasked with presenting the ‘Seafood from Norway’ brand to esports and gaming audiences through a series of activations. The Norwegian Seafood Council will co-finance the campaign as a representative of the Norwegian seafood industry.<\/span><\/p>\n

Morten Skaland, CEO of SKADE,<\/strong> commented:\u201d Having Kvar\u00f8y Arctic and the Norwegian Seafood Council on board with us in our esports journey is an amazing milestone for us. This move shows that non-endemic brands such as our partners from the Seafood industry can find value in access and exposure towards gamers and esports fans.\u201c<\/span><\/p>\n

This is not the first time an esports organisation is partnering with a company focused on fish products. In 2021 another Norwegian organisation, Heroic, partnered with\u00a0fish oil brand Aker BioMarine<\/a>.<\/span><\/p>\n

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