{"id":1694251,"date":"2022-05-12T09:30:54","date_gmt":"2022-05-12T13:30:54","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=121720"},"modified":"2022-05-12T09:30:54","modified_gmt":"2022-05-12T13:30:54","slug":"giants-gaming-partners-with-sony-music-spain","status":"publish","type":"station","link":"https:\/\/platogaming.com\/plato-data\/giants-gaming-partners-with-sony-music-spain\/","title":{"rendered":"Giants Gaming partners with Sony Music Spain"},"content":{"rendered":"\n

Spanish esports organisation <\/span>Giants Gaming<\/b> has announced a partnership with record label <\/span>Sony Music Spain<\/b>.<\/span><\/span><\/p>\n

As a result of the partnership, both entities will collaborate on a range of activations, including content and fan events.<\/span><\/p>\n

\"Giants
Image credit: Giants Gaming, Sony Music Spain<\/figcaption><\/figure>\n

RELATED: Giants Gaming announces partnership with Burger King Spain<\/a><\/strong><\/span><\/p>\n

In addition, Sony Music Spain and Giants said the partnership will provide a \u2018range of experiences\u2019, including exclusive interviews and special streams. The record label\u2019s logo will also appear on the organisation’s social media networks and other platforms.<\/span><\/p>\n

This is Sony Music Spain’s first entry into esports, but it isn\u2019t the first record label to secure an esports partnership. Warner Music in particular has secured a range of deals with the likes of <\/span>MAD Lions<\/span><\/a> and <\/span>the LEC<\/span><\/a>.<\/span><\/span><\/p>\n

To launch the partnership, Giants and Sony Music Spain have collaborated on an advert starring the organisation\u2019s players and streamers. The Spanish video skit details the story of boy band \u2018GTS\u2019.<\/span><\/p>\n

Founded in 2008, Giant Gaming currently has competitive rosters within Riot Games\u2019 VALORANT and League of Legends titles, as well as in the FGC scene. Last year, the organisation unveiled its <\/span>esports centre<\/span><\/a> located in Malaga, Spain.<\/span><\/span><\/p>\n

\"ESI<\/a>
Join us for the leading esports industry showcase in the United States in 2022. Read more here<\/a>.<\/figcaption><\/figure>\n

RELATED:\u00a0Giants Gaming unveils 1000-square-meter HQ in Spain<\/a><\/strong><\/span><\/p>\n

Sony Music Spain joins Giants\u2019 ever-expanding commercial portfolio which includes the likes of Nike, KitKat, Burger King, Nesquik, Chupa Chups and Hot Wheels, among others.\u00a0<\/span><\/p>\n

Esports Insider says: Music and esports have become more and more intertwined in recent years, with <\/b>G2 launching its own song<\/b><\/a><\/span> and tournament organisers regularly utilising music to during events. It\u2019ll be interesting to see how musical these activations will be, or whether it\u2019ll remain a traditional promotional partnership.<\/span> <\/b><\/p>\n

ESI DC is 16-18th May! Find out more.<\/span><\/a><\/p>\n