{"id":1722033,"date":"2022-06-02T07:11:49","date_gmt":"2022-06-02T11:11:49","guid":{"rendered":"https:\/\/platogaming.com\/?post_type=station&p=1722033"},"modified":"2022-06-04T17:51:25","modified_gmt":"2022-06-04T21:51:25","slug":"made-for-the-metaverse-summoner-nfts","status":"publish","type":"station","link":"https:\/\/platogaming.com\/plato-data\/made-for-the-metaverse-summoner-nfts\/","title":{"rendered":"Made for the Metaverse: Summoner NFTs"},"content":{"rendered":"
\nLegends experience. The summoner is the persistent part of the game, as opposed to champions, which can change in every match.\u201d <\/em><\/p>\n
League of Legends Fandom Wiki<\/a> <\/em><\/cite><\/p><\/blockquote>\n
Riot Games\u2019 League of Legends is a popular multiplayer online battle arena (MOBA<\/strong>) game title in which the concept of a summoner is littered across the player experience. For instance, players pick a summoner name when they first start playing and competitive League of Legends matches (the world\u2019s #1 digital sport) take place on Summoner\u2019s Rift. <\/p>\n
While Riot changed its role in League of Legends lore some time ago, summoners still select and fight as a champion (avatar) of choice for the duration of a match. They also gain experience and influence points from each battle fought. <\/p>\n
The following proposes a partnership between Starbucks, a global coffeehouse with over 30,000 stores in 80 countries, and Riot Games. Where Starbucks taps into the concept of a summoner<\/strong> to connect with League of Legends fans. The objective is to demonstrate how brand activations can leverage Web 3.0 (Web3<\/strong>) technology to provide authentic experiences for the global gaming community. <\/p>\n
Here is what you should know: <\/p>\n
\n
- League of Legends is one of the most popular video game titles on the planet with an estimated 120+ million active players per month<\/strong> <\/li>\n
- The Web3 enthusiasts compose a niche community that intersects but does not overlap with interests like gaming, music, etc. <\/li>\n
- Technologies like non-fungible tokens (NFTs<\/strong>) need distinctive and relevant use cases to appeal to mass audiences <\/li>\n
- Starbucks can activate with Web3 technology to create memorable brand associations with gamers <\/li>\n<\/ul>\n
Expanding relevance<\/h2>\n
Starbucks recently outlined plans to create,<\/a> \u201ca series of branded (non-fungible token) NFT collections, the ownership of which initiates community membership, and allows for access to exclusive experiences and perks.\u201d The coffee company correctly notes that NFTs hold tremendous potential as a digital access pass to unique experiences \u2013 as opposed to being used just for digital art collectibles. <\/p>\n
The question is, can companies like Starbucks offer experiences capable of overcoming the fact that NFTs still only have niche appeal<\/strong>? Where outside that segment, mainstream audiences need compelling, relevant reasons to sign up for a crypto wallet to own NFTs, for example. <\/p>\n
Enter the worldwide gaming community \u2013 fit with 3 billion gamers who spent $180+ billion on games in 2021<\/a>. Out of which an estimated 125 million play Riot Games\u2019 League of Legends monthly, making it one of the most successful video games on earth. It also features a rich story world full of vivid characters<\/strong> e.g., the popular Netflix animated series Arcane is an adaptation of the game franchise.<\/p>\n