{"id":1756064,"date":"2022-08-03T11:02:36","date_gmt":"2022-08-03T15:02:36","guid":{"rendered":"https:\/\/platogaming.com\/?post_type=station&p=1756064"},"modified":"2022-08-03T12:41:34","modified_gmt":"2022-08-03T16:41:34","slug":"record-breaking-euros-means-bright-future-for-womens-soccer-and-sportsbook-profits","status":"publish","type":"station","link":"https:\/\/platogaming.com\/plato-data\/record-breaking-euros-means-bright-future-for-womens-soccer-and-sportsbook-profits\/","title":{"rendered":"Record-Breaking EUROs Means Bright Future for Women\u2019s Soccer and Sportsbook Profits"},"content":{"rendered":"
<\/div>\n

Reaching new heights<\/h2>\n

Typically, sportsbooks across the world rely heavily on major soccer tournaments for handle. For the previous men\u2019s FIFA World Cup in 2018, for instance, estimates suggest that viewers wagered $155bn on the entire tournament. To put that into perspective, the competition was basically equivalent to 17 Super Bowls in a row, for which betting reached $8bn in 2022.<\/p>\n

This year, another major soccer competition has sportsbooks excited. The UEFA Women\u2019s EURO 2022 ended on Sunday night with host England beating the Germans to lift the trophy. It may have been the first time England has won a major soccer competition since 1966, but it\u2019s the wagering figures that have really piqued the interest of the world\u2019s betting giants.<\/p>\n

\n

the most bets ever placed on a female sporting event\u201d<\/p>\n<\/blockquote>\n

Flutter Entertainment, the owner of Sky Betting and Gaming, FanDuel, and Paddy Power, published data ahead of the final which suggested that the tournament was \u201cset to see the most bets ever placed on a female sporting event.\u201d Similarly, Entain, owner of Ladbrokes, Bwin, and Coral, reported 1.5 million online bets on the competition, a record for female sport.<\/p>\n

Along with increases in viewership and stadium attendance, these figures suggest women\u2019s soccer is finally getting the respect it deserves on the world stage. As it continues that growth trajectory, sportsbooks stand to make a tidy profit.<\/p>\n

Betting in their droves<\/h2>\n

By taking a deeper dive into the figures, we can see the impact of the increased spotlight on this year\u2019s Women\u2019s EUROs. While the figures are far from that seen in the men\u2019s version of the competition, their record-breaking growth suggests bright things for betting on women\u2019s sport.<\/p>\n

Paddy Power reported a 26% increase in wagering volume compared to the FIFA Women\u2019s World Cup in 2019. Ahead of Sunday\u2019s final, the operator had taken \u00a36.6m ($8m) in bets during the tournament. Meanwhile, Sky Betting and Gaming reported a 17% rise in stakes from 2019, with 934,330 bets placed in total across the whole tournament excluding in-play.<\/p>\n

\n

a sixfold increase in the number of bets placed by women<\/p>\n<\/blockquote>\n

As indicated by Entain, UK bettors wagered the most on the competition. They represented 46% of the total wagers placed on the EUROs, followed by Germans at 22%, and Brazilians at 16%. Significantly, the operator also saw a sixfold increase in the number of bets placed by women compared to the previous World Cup.<\/p>\n

The final in particular saw 840,000 bets through Flutter\u2019s main three brands. Sky Bet took total stakes of \u00a34.7m ($5.7m) for the England-Germany clash, while in-play wagers came to a tidy sum of \u00a31.1m ($1.3m). As can be expected, games featuring England saw the largest profits for Flutter.<\/p>\n

A bright future<\/h2>\n

These betting figures run parallel with viewership. The EUROs amassed a global live audience of more than 250 million. That\u2019s up 40% from the former edition in 2017. The final also broke the record for the largest crowd in the tournament\u2019s history, with 87,192 people making the trip to Wembley Stadium. Aggregate attendance reached 547,875, well surpassing the previous highest of 240,055.<\/p>\n

Records seemed to fall like dominos at the EUROs. Outside of its popularity, the tournament featured the largest margin of victory in its history (an 8-0 hammering of Norway by England), the most goals ever scored by a team (England with 22), and the oldest ever goal-scorer (37-year-old Julie Nelson for Northern Ireland).<\/div>\n

Notably, the three highest recorded attendances in European soccer this year came from women\u2019s games. The EUROs final was just the third-highest in 2022. It trailed the 91,553-strong crowd that watched Barcelona women face Real Madrid in the quarterfinals of the Women\u2019s Champions League, and the clash between Barca and Wolfsburg in the first leg of the Semis watched live by 91,648.<\/p>\n

Support for the women\u2019s game doesn\u2019t look like slowing down either:<\/p>\n

<\/figure>\n

The numbers truly speak for themselves. If the popularity of women\u2019s soccer ultimately reaches anywhere near that of the men\u2019s, sportsbook operators will have access to an additional moneymaking machine every two years through the EUROs and World Cup. No doubt, their fingers are well and truly crossed.<\/p>\n","protected":false},"author":1,"featured_media":1756065,"template":"","meta":{"_eb_attr":"","type":"","auto_type":false,"post":"","stream":"","stream_url":"","waveform_data":[],"duration":0,"bpm":0,"downloadable":false,"download_url":"","purchase_title":"","purchase_url":"","post-count-all":0,"like_count":0,"download_count":0,"editor_note":"","copyright":"","captions":[]},"genre":[78],"artist":[110],"mood":[],"activity":[],"station_tag":[18744,18711,7387,18723,18119,26920,8357,10610,25024,177,18710,18750,18732,3862,9445,22366,18726,13258,18715,18719,18742,18712,18714,18729,5227,18749,27804,5493,16767,14115,27805,18866,3702,18708],"_links":{"self":[{"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/station\/1756064"}],"collection":[{"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/station"}],"about":[{"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/types\/station"}],"author":[{"embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/media\/1756065"}],"wp:attachment":[{"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/media?parent=1756064"}],"wp:term":[{"taxonomy":"genre","embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/genre?post=1756064"},{"taxonomy":"artist","embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/artist?post=1756064"},{"taxonomy":"mood","embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/mood?post=1756064"},{"taxonomy":"activity","embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/activity?post=1756064"},{"taxonomy":"station_tag","embeddable":true,"href":"https:\/\/platogaming.com\/wp-json\/wp\/v2\/station_tag?post=1756064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}