{"id":1821568,"date":"2023-05-10T11:16:35","date_gmt":"2023-05-10T15:16:35","guid":{"rendered":"https:\/\/platogaming.com\/plato-data\/bet365-to-pony-up-691k-for-using-images-of-epl-soccer-stars-including-eriksen-schmeichel\/"},"modified":"2023-05-10T11:16:35","modified_gmt":"2023-05-10T15:16:35","slug":"bet365-to-pony-up-691k-for-using-images-of-epl-soccer-stars-including-eriksen-schmeichel","status":"publish","type":"station","link":"https:\/\/platogaming.com\/plato-data\/bet365-to-pony-up-691k-for-using-images-of-epl-soccer-stars-including-eriksen-schmeichel\/","title":{"rendered":"Bet365 to Pony Up $691k for Using Images of EPL Soccer Stars Including Eriksen, Schmeichel"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/platogaming.com\/wp-content\/uploads\/2023\/05\/bet365-to-pony-up-691k-for-using-images-of-epl-soccer-stars-including-eriksen-schmeichel.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>Despite Bet365 arguing it had used images of 23 Danish athletes without their permission for editorial content purposes only, Denmark\u2019s Maritime and Commercial Court has ruled otherwise, ordering the UK-based online gambling firm to pay DKK 4.7m ($691,128) in compensation.<\/p>\n<p>The <em>S\u00f8-og Handelsretten<\/em>\u2019s ruling on Monday was that use of the images counted as marketing, and that Bet365 should have asked the individuals for their consent before using their intellectual property (IP) on social media.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Denmark national soccer team stars Christian Eriksen, Kasper Schmeichel, and Simon Kjaer<\/p>\n<\/blockquote>\n<p>The 23 include Denmark national soccer team stars Christian Eriksen, Kasper Schmeichel, and Simon Kjaer, handball champion Mikkel Hansen, and badminton player and Olympian Viktor Axelsen.<\/p>\n<p>Danish national daily <em>Berlingske<\/em> reported that <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.berlingske.dk\/sport\/fagforening-bookmaker-tog-fra-hylderne-uden-at-betale\">Manchester United midfielder Eriksen had his image used the most<\/a> and therefore the verdict awarded him the largest sum of DKK 1.45m ($213,730).<\/p>\n<p>The Danish Players\u2019 Association represented 21 of the 23 athletes. 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