{"id":1823817,"date":"2023-05-19T05:41:51","date_gmt":"2023-05-19T09:41:51","guid":{"rendered":"https:\/\/platogaming.com\/plato-data\/vso-talks-to-the-skywind-head-of-content-and-innovation\/"},"modified":"2023-05-19T05:41:51","modified_gmt":"2023-05-19T09:41:51","slug":"vso-talks-to-the-skywind-head-of-content-and-innovation","status":"publish","type":"station","link":"https:\/\/platogaming.com\/plato-data\/vso-talks-to-the-skywind-head-of-content-and-innovation\/","title":{"rendered":"VSO Talks to the Skywind Head of Content and Innovation"},"content":{"rendered":"
Founded in 2012, Skywind Group is now at the forefront of online slots innovation, priding itself on its passion for creating engaging, evocative experiences. The company now has a portfolio of more than 200 games, many of those making it into VegasSlotsOnline News\u2019 <\/em>Slots of the Week.<\/p>\n a game based around one of England\u2019s most notorious murderers<\/p>\n<\/blockquote>\n The most recent Skywind slot to make an appearance in our weekly slot roundup<\/a> is The Ripper<\/a>. It\u2019s a game based around one of England\u2019s most notorious murderers that uses cascading wins to determine payouts. We loved its features, along with the gruesome visuals which include Jack the Ripper himself. <\/p>\n Ahead of the title\u2019s release next week, VSO News<\/em> caught up with Skywind Director of Content Matthew Oberg. <\/p>\n We have a couple of internal studios and then external studios that we work with as third parties. My role is to make sure that we have different streams of content and a high level of quality across the board. Plus, I decide on the general roadmap of what we\u2019re releasing.<\/p>\n I am working with affiliates, making sure the clients have everything they need to push our games. Then I also work with the design and development teams to make sure we\u2019re pushing the content forward both in terms of performance and features to ensure we\u2019re making games that everyone wants to play.<\/p>\n I\u2019ve been in the sector since 2014. I was at Aristocrat for two years, then Pragmatic Play for about four and a half years. Now I\u2019ve been with Skywind for about a year and a half.<\/p>\n Yeah, I think one of the biggest things is volatility and the range of it that players are willing to accept. The Eastern European countries still love the low volatility level slots, but more and more we see a range of more volatile games. Obviously, the buy feature was a big game changer a few years ago and it really allowed players to get access to the really big average win features quickly, which we see a huge amount of play on.<\/p>\n You can now produce a high-quality product quite quickly<\/p>\n<\/blockquote>\n We\u2019re also going down new avenues in terms of themes. We\u2019ve seen that if you do create some pretty \u2018out there\u2019 features that are well produced, people will latch onto it. <\/p>\n The time to create games is also coming down because we have better tools now. You can now produce a high-quality product quite quickly and have a lot of impact with innovative ideas.<\/p>\n I would say it\u2019s easier in the sense that operators are more open to these ideas because they\u2019ve seen that they can work. But I never really felt held back by that.<\/p>\n In 2019 you didn\u2019t really have buy feature games at all. That was a weird thing back then. Same with cluster games. The crazy \u2018out there\u2019 ideas could be just a candy game, 7\u00d77, that has clusters. Now, to create something really unique is a lot more difficult.<\/p>\n One important step we have taken is partnering with SlotsMasters. We distribute through their platform because they\u2019re creating something that you can really say is unique and different.<\/p>\n We always design games that will be someone\u2019s favorite game. This is a key psychological element. To have something that is really sticky for long term, you need to make sure that someone will have this as their favorite slot. They need to be excited to open it up.<\/p>\n I aim to have a mix of progressive mechanics and instant wins<\/p>\n<\/blockquote>\n To make this a reality, I aim to have a mix of progressive mechanics and instant wins. For example, in this Ripper game, we have both the progressive multiplier on the symbols and an instant win, because if you get two massive wild stacks expanding, which will keep cascading during the free games, that is going to result in a lot of money.<\/p>\n We\u2019re also building themes that are different enough in our style and concept to make them unique from existing slots. There are only one or two other Ripper slots, so it\u2019s easier to make this unique. But even for a fruit game \u2013 if we were going to make one then it would have to have a unique art style or some other factor that makes it stand out.<\/p>\n The game is super immersive with some really interesting characters, and The Ripper himself is on the expanding Wild, he\u2019s in your face. The most immersive part is the sound though, even on the buttons, and this matches up with the visuals perfectly. If you happened to use a pair of noise-cancelling headphones while playing you would be completely immersed. <\/p>\n\n
What is your day-to-day role as Director of Content and Innovation?<\/strong><\/h2>\n
Have you been a part of the gambling industry for long?<\/strong><\/h2>\n
Since 2014, have you seen much change in terms of what slots players want from games?<\/strong><\/h2>\n
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Does it make it easier that the walls are down and you can be a bit more creative with themes?<\/strong><\/h2>\n
In terms of game design, what sets Skywind apart?<\/strong><\/h2>\n
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If we look at The Ripper specifically, what makes it different to slots in your portfolio and others out there?<\/strong><\/h2>\n