AfreecaTV "SOOP" rebrand, comments on global esports

AfreecaTV “SOOP” rebrand, comments on global esports

Waxangel

United States32267 Posts

Korea Economic Daily: AfreecaTV will undergo a major rebrand in March of 2024, with the streaming platform changing its name to “SOOP” (“forest” in Korean). AfreecaTV will also rename terms that are unique to the platform, such as
“BJ” (streamer) and “star balloon” (the internal donation currency).

Digtal Daily: Chae Jung Won (yes, the “Mr. Chae” of the GSL), head of Esports and Gaming content at AfreecaTV, said “We’ve offered global service for a while, but Korea still makes up over 95% of our regional viewers” and “We still have a low share (of the market) overseas, but we’ve brought in a lot of overseas viewers recently through Valorant and other esports events.” He also said “In particular, the recent global Valorant tournament AVL (AfreecaTV Valorant League) recorded 120,000 simultaneous overseas viewers during the finals” and “For AfreecaTV, it was the first broadcast that got over 100,000 simultaneous views from overseas users, not Korean users, and we saw the potential in that. We’ll try harder to make competitive content in global esports.

AdministratorHey HP can you redo everything youve ever done because i have a small complaint?

WGT-Baal

France3058 Posts

are they gonna keep the league names like ASL or will it be SSL (Soop SL)?

Btw anybody knows how easily afreeca integrates with like SplitOBS and the like? Does it need a special afreeca dedicated program?

Former WCG ref, WGTour.com and Fra-A admin, ash admin, TDR NW Team NEU captain and BWCL Head Admin -> retired, thanks everyone for everything over the 2+ decades :)

Lazyer

United States257 Posts

Did they say the reason behind the rebrand? Is it mainly to make more internationally friendly names/terms?

+1 on the question of renaming ASL

Master of DalK

Canada1787 Posts

but Korea still makes up over 95% of our regional viewers

That’s because your website blows ass to watch on outside of Korea with the constant buffering and lag zzzzzz Hopefully they actually attempt to solve for that somehow.

@MasterDalK | CTO at Waveform Entertainment | Streaming Every Esport Under the Sun

Waxangel

United States32267 Posts

On January 05 2024 04:29 Master of DalK wrote:
That’s because your website blows ass to watch on outside of Korea with the constant buffering and lag zzzzzz Hopefully they actually attempt to solve for that somehow.

AVL went over pretty well; the comparative lack of complaining from Valorant makes me wonder if the SC2 community misses out on some tailwind from Afreeca/SOOP’s esports investment because they incessantly whine about the platform and make it the entire discourse on every internet thread.

AdministratorHey HP can you redo everything youve ever done because i have a small complaint?

Master of DalK

Canada1787 Posts

On January 05 2024 05:00 Waxangel wrote:

Show nested quote +

On January 05 2024 04:29 Master of DalK wrote:

but Korea still makes up over 95% of our regional viewers

That’s because your website blows ass to watch on outside of Korea with the constant buffering and lag zzzzzz Hopefully they actually attempt to solve for that somehow.

AVL went over pretty well; the comparative lack of complaining makes me wonder if the SC2 community misses out on some tailwind because they’re incessant whiners

I’ve got 3gb/s FTTB at home, and I still struggle to watch afreeca live streams (for ASL) while something like CHZZK is perfectly fine

@MasterDalK | CTO at Waveform Entertainment | Streaming Every Esport Under the Sun

Waxangel

United States32267 Posts

On January 05 2024 04:21 Lazyer wrote:
Did they say the reason behind the rebrand? Is it mainly to make more internationally friendly names/terms?

+1 on the question of renaming ASL

From reading articles, I think the general assumption is that it’s to be more global friendly + distance from some bad domestic reputation associated with the AfreecaTV brand. Outside of gaming, it has the rep of being the platform where people will do anything for attention/money/donations, whether that’s risque content or just generally saying/doing intentionally provocative things.

AdministratorHey HP can you redo everything youve ever done because i have a small complaint?

M3t4PhYzX

Poland3570 Posts

On January 05 2024 05:06 Waxangel wrote:

Show nested quote +

On January 05 2024 04:21 Lazyer wrote:
Did they say the reason behind the rebrand? Is it mainly to make more internationally friendly names/terms?

+1 on the question of renaming ASL

From reading articles, I think the general assumption is that it’s to be more global friendly + distance from some bad domestic reputation associated with the AfreecaTV brand. Outside of gaming, it has the rep of being the platform where people will do anything for attention/money/donations, whether that’s risque content or just generally saying/doing intentionally provocative things.

How will renaming the platform change that exactly? Everyone will still know it’s “AfreecaTV” just renamed to “SOOP”. Will terms of use change along with the name, so people can’t seek for attention by doing weird/creepy/risque stuff anymore?

Because if not, then that’s a pretty bizarre reason for such a big move, tbh.

odi profanum vulgus et arceo

M3t4PhYzX

Poland3570 Posts

I don’t see how changing couple of names will make the platform suddenly more “globally friendly” either.

Whatever. I guess we’re getting a 3rd major BW league with “SSL” abbreviation then, lol :3

odi profanum vulgus et arceo

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