Anzu: 66% of UK gamers would welcome more ads in games

According to a new report by in-game ads firm Anzu , 70 per cent of consumers are positive or neutral about in-game advertisements. In the UK, 66 per cent of consumers say that they would welcome ads from “more brands” in their games, with over half valuing brand affinity. The report found that the most important feature of advertising to is to be relevant to the environment, with the second most… Source: http://www.pocketgamer.biz/news/77972/anzu-66-of-uk-gamers-would-welcome-more-ads-in-games/