Seven out of 10 US mobile gamers are either positive or neutral towards in game advertising, according to in-game ads firm Anzu . According to new research from the firm, 50 per cent of respondents between 25 and 44 stated that in-game ads “enhance the gaming experience”. Furthermore, this age bracket is the most receptive to in-game ads, with 78 per cent would welcome more ads in their games. An…
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