InMobi has revealed a partnership with in-game advertising solution Anzu.io to provide its advertisers direct access to the global mobile programmatic inventory Anzu offers . Through Anzu, ads are able to run in-game as banners and videos within 3D objects like billboards, the purpose being to complement the gameplay and respect players. Given InMobi’s connections with demand-side platforms…
Anzu and InMobi partnership brings 3D in-game ads to APAC region
Mobile GamingTime Stamp: April 6, 2022 6:30 AM