In-game ads firm Anzu has entered an exclusive partnership with Saber Interactive to bring ads to the upcoming racing game Dakar Desert Rally. Through the partnership, advertisers will be able to bring banner and video ads into the game through Anzu’s in-game placements. Anzu will offer marketers a variety of “custom integrations”, such as painting in-game vehicles with brands,…
Anzu to bring in-game ads to Dakar Desert Rally
Mobile GamingTime Stamp: February 17, 2022 10:30 AM