Careers in games: how to get started in user acquisition (UA)

The rise of LiveOps and the lack of identifiers put pressure on user acquisition (UA) managers to wear many hats. Studios expect you to be an independent problem-solver, performance marketer, analyst, organiser, manager, communicator and self-starter all rolled into one. And they want you to keep on top of the industry trends to make sure UA strategies are on the money, yielding a satisfactory re… Source: http://www.pocketgamer.biz/interview/77999/careers-in-games-getting-started-in-user-acquisition/