Eric Cantona Heading Up New William Hill Ad Campaign

Manchester United legend Eric Cantona is the face of William Hill’s advertising push ahead of the upcoming English Premier League (EPL) season. The Frenchman is on board as an official brand ambassador for the next two years and is heading up the new ‘Who You Got?’ campaign.

disruptive and distinctive marketing strategy.“

People in the UK and Ireland will see the 57-year-old appearing in ads across traditional media channels, as well as online and on social media. The 888 Holdings-owned operator has made clear it is aiming to implement a “more disruptive and distinctive marketing strategy.“

The campaign officially began on Wednesday and will incorporate various “innovative marketing features to generate excitement around the marquee moments in the sporting calendar.”

William Hill’s Managing Director for UK & Ireland Operations Alexis Zamboglou remarked in the press release that the start of a new EPL season is a major point in the sporting calendar. He believes that Cantona is the perfect fit for the sportsbook’s new campaign due to his “unique mix of charisma, humor, and provocation.”

Cantona won four EPL titles while spending five seasons at Manchester United.

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• Source: https://www.vegasslotsonline.com/news/2023/08/03/manchester-united-legend-eric-cantona-teams-up-with-william-hill-ahead-of-new-epl-season/