GDC: moving away from disruptive ads

GDC: moving away from disruptive ads In Relentlo’s sponsored session, F*** disruptive ads: How to monetize without losing your audience, co-founders Neil Tewari and James Jiao noted that “the goal of making ads non-disruptive has been consistent, but the method has drastically changed”, from the original outrage surrounding Elder Scrolls Oblivion’s horse armour and the proliferation of season passes to the mo…

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