Latest Adjust report highlights January as strongest month for installs and sessions

Time Stamp: October 3, 2022 12:06 PM

A new report by Adjust has delved into analytics surrounding the UK and EMEA (Europe, Middle East, and Africa) mobile markets from 2020 to the end of the first half of 2022. It notably focuses on H1 2022.

This report analyses the installs, number of sessions, and average session length for both regions to find the strongest performing genres and identify notable trends.

We’ve split the details over two pages, one dedicated to each of the regions above: Page 1 as EMEA, and Page 2 as UK.

Back in April of this year we extensively covered Adjust’s Mobile App Trends 2022 report which highlighted key changes in the mobile industry, from privacy changes to the value of player retention and changes in user behaviour. 

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