Mobile game marketers can use game design to build better UA campaigns

Mobile game marketers can use game design to build better UA campaigns

Mobile game marketers can use game design to build better UA campaigns Dennis Mink is senior vice president of marketing at Liftoff Developing an understanding of what makes mobile games fun — and what makes players tick — is an important arrow in the modern mobile game marketer’s quiver. Back when IDFA reigned supreme, marketers were hyper-focused on turning huge quantities of user-level data into precise ad targeting strategies. But since major t…

Time Stamp:

More from Pocket Gamer