Dennis Mink is senior vice president of marketing at Liftoff Developing an understanding of what makes mobile games fun — and what makes players tick — is an important arrow in the modern mobile game marketer’s quiver. Back when IDFA reigned supreme, marketers were hyper-focused on turning huge quantities of user-level data into precise ad targeting strategies. But since major t…
Mobile game marketers can use game design to build better UA campaigns
Mobile GamingTime Stamp: May 10, 2022 7:13 AM