October Prime Day 2023: Amazon’s ‘Prime Big Deal Days’ explained

Black Friday. President’s Day. Labor Day. All of these arbitrary holiday designations for retail sales weren’t enough for Amazon, so they had to invent an entirely new holiday: Prime Day. Well, two: now there’s Prime Big Deal Days, scheduled for October.

What is Amazon Prime Big Deal Days?

Prime Day is Amazon’s special designated sales event for everyone, and this year it took place on July 11 and 12. Prime Big Deal Days are like Prime Day, but you absolutely must have an Amazon Prime membership to participate.

Amazon is keeping details of its Prime Big Deal Days close to the vest, but if it’s anything like Prime Day, you can expect discounts across numerous product categories.

When is Amazon Prime Big Deal Days?

So far, Amazon isn’t saying beyond sometime in October.

We know that Prime Big Day Deals will extend to 20 countries, however:

• Australia
• Austria
• Belgium
• Brazil
• Canada
• China
• France
• Germany
• Italy
• Japan
• Luxembourg
• Netherlands
• Poland
• Portugal
• Singapore
• Spain
• Sweden
• United States
• United Kingdom

What time does Amazon Prime Big Deal Days start?

We don’t know. Prime Day deals began appearing at 3 A.M. Eastern Daylight Time in the US. It should begin at similar times in other counties, sometime in the wee hours of the morning.

Do I need to be a Prime member to get Amazon Prime Big Deal Days deals?

Yes, you do need an Amazon Prime subscription to take advantage of designated Amazon Prime Big Deal Days deals. Of course, you can still purchase the items without that subscription, but you won’t get the special deal pricing.

To a certain extent, Amazon Prime Big Deal Days itself is a vehicle for Amazon to sell more subscriptions, which cost $14.99 per month or $139 per year. Among other benefits, in addition to deal pricing the plan gives you fast, free shipping; access to Prime Video streaming content; and special deals when you shop at Whole Foods. It’s a pricey subscription, but you can sign up for a free Amazon Prime trial to get the deals.

Best Amazon Prime Big Deal Days deals

As usual, Amazon will likely have discounts on literally tens of thousands of items all across its vast retail emporium, from carpet cleaners to CPUs.

While deals will be available site-wide as third-party sellers look to get in on the action, the deepest discounts will be reserved for Amazon Prime subscribers. (Naturally. I mean, it’s in the name).

Amazon Prime Big Deal Days deals

We’re not seeing anything yet. Amazon used Amazon.com/primeday, as a launch pad for Prime Day, but we haven’t yet seen a similar site for Big Deals Day deals.

When does Amazon Prime Big Deal Days end?

We don’t know. Amazon usually runs multi-day sales events, however, so we’d expect the same of Prime Big Deal Days.

Additional reporting by Mark Hachman.