UK publisher Playstack has revealed the launch of its new adtech SDK called Interact. Interact gives users real-world redeemables when they interact with in-game advertisements, as opposed to traditional ads, such as banner ads. Playstack claims that Interact offers a “better, less interruptive” way of integrating ads into mobile games, which play an increasingly important role in monetisat… Source: http://www.pocketgamer.biz/news/77672/playstack-interact-sdk-less-interruptive-mobile-game-ads/
Playstack launches Interact SDK for less interruptive mobile game ads
Mobile GamingTime Stamp: December 2, 2021 9:30 AM