Sayollo launches direct-to-consumer in-game marketplace gComm

Israel-based in-game advertising firm  Sayollo has moved towards the realms of 360 degree commerce and established its in-game shopping platform, GComm . GComm, short for Gaming Commerce, allows consumers to buy products without leaving games – a first in gaming – by transforming the native game environment into a storefront. Currently, there are more than 20 direct-to-consumer (DTC) brands… Source: http://www.pocketgamer.biz/news/77641/sayollo-direct-to-consumer-in-game-marketplace-gcomm/