@Martsmall I posted this on another similar topic the other day. It’s an interview the former boss Shawn Layden gave a few weeks ago. States his reasons and why he thought it was a good idea. Time will tell how it all plays out in the long run, but I honestly don’t think Sony will do anything to hurt the PlayStation brand as its their biggest money maker.
Ex PlayStation boss Shawn Layden in an interview 2 weeks ago.
“The idea of going to PC—and I don’t think you’ll ever see PlayStation do a day and date with PC, but you know, never say never—but the strategy as we were developing it when I was there was that we need to go out to where these new customers are, these new fans could be,” he said.
“We need to go to where they are because they’ve decided not to go to come to my house so I’ve got to go to their house now.
“And what’s the best way to go to their house? Why don’t I take one of our top selling games, which has already blown up the marketplace, it’s already been out there for 18 months or 24 months, there’s no real retail activity against that title, I’m not trading off one sale for another, and bring that to the personal computer platform and let them have an idea – you guys choose not to come to PlayStation but let me show you what you’re missing.”
For Layden, “there’s no losing in this transaction” as PC game sales aren’t coming at the expense of console software purchases, and ideally they might encourage PC players to buy a console down the line.
“It’s a way of outreach, that’s how I see it – trying to get to the people that the platform doesn’t currently speak to,” he said.
