Sony's E3 2010 Press Conference, the One with Kevin Butler, Revived in 1080p

Sony’s E3 2010 Press Conference, the One with Kevin Butler, Revived in 1080p

Time Stamp: September 6, 2023 8:00 AM

The fine folks over at Noclip are currently undertaking a huge restoration project, digitising hours and hours of gaming-related footage from a forgotten archive of tapes. If you hit up the YouTube channel, where all of this stuff is free to watch, you’ll see old video game trailers, footage of cancelled projects, and old E3 press conferences. Sony’s memorable E3 2006 presser has already been restored, and now, its presentation from E3 2010 is now available to watch in the best quality possible.

Embedded above, this two-hour show isn’t one that’s talked about too much, but there are still some memorable moments throughout. In the throes of PS3’s big turnaround, the show certainly has its ups and downs, but there’s plenty to like. The star of PS3’s American ad campaign, Kevin Butler, appears onstage to make a rousing speech; there’s a surprise appearance from Gabe Newell announcing Portal 2 for PS3; and a little something called PlayStation Plus is announced.

As well as all that, we get new trailers and demonstrations for the likes of Killzone 3, LittleBigPlanet 2, God of War: Ghost of Sparta, Gran Turismo 5, and lots more. There’s also an emphasis on PS Move as Sony continues to push motion-controlled games for family audiences, which is funny to look back on over a decade later.

Will you be giving this PlayStation presser another viewing? Get hyped all over again in the comments section below.

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