US to tighten advertising guidelines against “fake reviews” and manipulative advertiser behaviour

US to tighten advertising guidelines against “fake reviews” and manipulative advertiser behaviour The US Federal Trade Commission (FTC) is seeking to strengthen its guidelines in an effort to stop advertisers from posting fake positive reviews and warning social media platforms about the potential abuse of their platforms, following “an increas rel on social media and product reviews to sell their products”. The FTC has issued a notice, along with recommended guidelines, stated th…

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