Alexandre Pham is Vice President, EMEA at Adjust Small and mighty hypercasual games have taken the world by storm in recent years. But the unique levels in which the genre engages players are significantly different from mid- and core gaming, and requires its own playbook to make the most of in-app marketing. How hypercasual games are different Adjust’s data indicates hypercasual installs i…
Why hypercasual gaming app marketers need their own playbook
Mobile GamingTime Stamp: February 18, 2022 8:00 AM