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BMW Adds OG to United in Rivalry Campaign for 2021, Reveals Manga

BMW Esports announced Wednesday its plan to continue its “United in Rivalry” campaign with new initiatives and a new partner team that does not play League of Legends esports. The luxury car brand announced that top-performing Dota 2 esports team OG has joined the United in Rivalry family as a partner team. Financial terms were not disclosed, but the company said in a release that OG would fly the BMW flag in 2021 during esports competitions. BMW also announced that OG and other United in Rivalry partners Cloud 9, Fnatic,

Top Indian and SEA esports business developments in March 2021

As the various mobile-esport ecosystems in SEA prepare for their marquee competitions, organisations and organisers are bringing sponsors and partners on board along with key hires. The month of March saw a host of new announcements along with a big investment from Krafton into India’s NODWIN Gaming. These are the key developments for March, in collaboration with AFK Gaming. To read more about a given story, click the corresponding link in the title. ByteDance acquires Moonton at reported $4bn valuation Credit: Moonton Chinese technology company ByteDance announced the acquisition of

Pllay adds $1M in funding for skill-based video game wagering

GamesBeat Summit 2021 #GBSummit returns with two days of content and networking designed for industry executives. April 28-29, 2021 Register Now Pllay has raised $1 million in funding for its skill-based video game wagering platform. Pllay enables gamers to wager on 1-on-1 duels. Viridian Equity Partners and investor Gayle Jennings-O’Byrne led the new round. The funding comes in addition to the $3 million that Pllay raised in November, when it announced that it raised money from James McGuckin’s Screen Play Ventures and other angel investors including NBA All-Star Bradley Beal, Obsidian

National Football League Taps Genius Sports Group As Exclusive Distributor of Official League Data

The strategic partnership is an important element to the League's broader approach to legalized sports betting.  Together, NFL and Genius will drive the continued innovation of the NFL's data feeds to provide fans with accurate, fast, and robust statistics and content. As the NFL continues to engage fans through legalized sports betting, the use of licensed official League data ensures that fans everywhere have the best user experience along with consumer protections.  Genius will also have the right to distribute live audio-visual (AV) game feeds to sportsbooks in international markets. 

Small Business Champions Creatively Disruptive Launch Kids Activity Centers Olympic Kickstart Package, Offers 2-Months Free for Marketing Services for Businesses

SURPRISE, Ariz., April 1, 2021 /PRNewswire/ -- Creatively Disruptive (https://creativelydisruptive.com/stimulus ) is a digital marketing agency known as the "Small Business Champions'' offering a unique type of stimulus package for kids activity center business owners. Continue Reading The Kids Activity Centers Kickstart Package promotes continued growth for one of the small business sectors hit hardest during the COVID-19 pandemic. Every month, Creatively Disruptive will partner with 10 gymnastics clubs, dance studios, and swim schools and give them a financial kickstart by waiving company fees for the first two months. When the

Key esports sponsorships and partnerships, March 2021

Each month, Esports Insider — in collaboration with polling and analytics platform YouGov — collates the period’s key sponsorship and partnership news in esports. YouGov’s expanded Global Fan Profiles (GFP) tool now enables sponsors, properties, and rights holders to monitor fan sentiment in esports on a global scale (32 key markets). The new GFP tool gives a view of fanbases around the world, providing data across 200 leagues, 50 events, 45 game titles and 2,000 teams in sport and esports. Subscribers can create side-by-side comparisons of individual game titles, leagues,

Nintendo keeps feasting on TV ad impressions

GamesBeat Summit 2021 #GBSummit returns with two days of content and networking designed for industry executives. April 28-29, 2021 Register Now Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. Nintendo continues its domination of TV ad impressions, accounting for 65% of gaming industry impressions from February 16 through March 15 — though it’s worth noting that the most-seen gaming spot during this time period was PlayStation’s “Explorers,” promoting the PS5. In total, 13 brands aired 42 ads over 4,900 times, generating 782.9 million

How ByteDance plans to crack the gaming industry

For the last few years, ByteDance, the parent company of short video app TikTok, has been working to diversify its revenue streams beyond advertisement and find more ways to monetize its hundreds of millions of users. One area it is targeting is gaming, which has historically been a lucrative business in China’s internet economy. China is the world’s largest gaming market, generating revenues of $40.85 billion in 2020, according to market research firm Newzoo. The United States trailed behind at $36.92 billion. But competition is also intense. Giants Tencent and

GamesBeat Summit 2021: Growing the Next Generation is coming on April 28-April 29

GamesBeat Summit 2021 #GBSummit returns with two days of content and networking designed for industry executives. Hosted Online April 28-29, 2021 Register Now Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. GamesBeat Summit 2021: Growing the Next Generation will feature a full slate of visionary speakers in an online-only event on April 28 and April 29, and we’re pleased to talk about our initial slate of participants. We’ll bring together industry leaders for our 12th annual executive summit to engage in genuine conversations,