Advertising

Netflix CEO Talks Ads, Gaming, And An Employee Who Expensed $100,000 On Personal Vacations

Source Node: https://www.gamespot.com/articles/netflix-ceo-talks-ads-gaming-and-an-employee-who-e/1100-6481884/?ftag=CAD-01-10abi2f
Time Stamp: September 8, 2020 1:08 AM - Modified On: October 29, 2021 - Published By:
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Netflix CEO Reed Hastings has given an in-depth interview to Variety in which he speaks about why Netflix's business model is best suited without ads, if the company might ever get into gaming, and the employee who was reimbursed $100,000 before leaving the company.Regarding ads, Hastings said it's not a hard and fast rule that Netflix wants to avoid ads, but it just makes business sense to build the platform on a paid model versus ads."It's definitely not a rule. It's a judgment call… It's a belief we can build

ReKTGlobal Acquires Media Marketing Agency Fearless Media 

Source Node: https://esportsobserver.com/rektglobal-acquires-fearless-media/
Time Stamp: August 18, 2020 10:00 AM - Modified On: August 18, 2020 - Published By:
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ReKTGloba​l,​ parent company of Rogue and the London Royal Ravens, has acquired Fearles​s Media, the New York-based data-driven media marketing agency specializing in entertainment, gaming, consumer electronics, and technology verticals.  Financial terms of the acquisition were not disclosed. Founded in 2009, Fearless Media has worked on integrated advertising campaigns in the past with gaming and esports brands such as Psyonix, Valve, Turtle Beach, Bethesda, and Epic Games. The Fearless Media acquisition is the latest move in a series of partnerships and deals for esports conglomerate; Earlier this year ReKTGlobal partnered

VR Gaming Ads: Testing the Waters; An Interview with Faultline

Source Node: https://arvrjourney.com/vr-gaming-ads-testing-the-waters-an-interview-with-faultline-27a1d6ec4892?source=rss----d01820283d6d---4
Time Stamp: July 27, 2020 10:40 AM - Modified On: July 27, 2020 - Published By:
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I recently had the pleasure to be interviewed by Rafi Cohen for Faultline Magazine. Please find the full piece below.In its pursuit of the mobile gaming market, PubNative, a German app-focused supply-side platform (SSP), is tentatively exploring the possibilities of VR. Speaking to Faultline this week, the company’s founder and CEO, Ionut Ciobotaru admitted that his “interest is just exploratory.”“For now, VR just doesn’t have the critical mass to be monetizable for ad companies,” he added.The company has set gaming as its next key market for growth in the world

PlayStation is the latest to join the Facebook ad boycott

Source Node: https://www.engadget.com/playstation-facebook-ad-boycott-195135175.html
Time Stamp: July 2, 2020 3:51 PM - Modified On: July 2, 2020 - Published By:
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Sponsored Links DorukTR via Getty Images Sony’s PlayStation brand is the latest to jump on board with other companies who have stopped running ads on Facebook and Instagram, reports GamesIndustry.biz. PlayStation is joining a host of other brands who’ve stopped running ads on the platforms to protest how the company handles hate speech and other hateful content.In a statement to GamesIndustry.biz, PlayStation said "In support of the #StopHateForProfit campaign, we have globally suspended our Facebook and Instagram activity, including advertising and non-paid content, until the end of July. We stand

Mobile developer Tru Luv enlists investors to help build a more inclusive alternative to gaming

Source Node: https://techcrunch.com/2020/06/29/mobile-developer-tru-luv-enlists-investors-to-help-build-a-more-inclusive-alternative-to-gaming/
Time Stamp: June 29, 2020 9:53 AM - Modified On: June 29, 2020 - Published By:
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Developer and programmer Brie Code has worked at the peak of the video game industry – she was responsible for many of the AI systems that powered non-player character (NPC) behavior in the extremely popular Assassin’s Creed series created by Ubisoft. It’s obvious that gaming isn’t for everyone, but Code became more and more interested in why that maxim seemed to play out along predictable gender lines, leading her ultimately to develop and launch #SelfCare through her own independent development studio TRU LUV. #SelfCare went on to win accolades including

Newzoo forecasts 2020 global games industry will reach $159 billion

Source Node: https://techcrunch.com/2020/06/26/newzoo-forecasts-2020-global-games-industry-will-reach-159-billion/
Time Stamp: June 26, 2020 6:00 PM - Modified On: June 26, 2020 - Published By:
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Games and esports analytics firm Newzoo released its highly cited annual report on the size and state of the video gaming industry yesterday. The firm is predicting 2020 global game industry revenue from consumers of $159.3 billion, a 9.3% increase year-over-year. Newzoo predicts the market will surpass $200 billion by the end of 2023. Importantly, the data excludes in-game advertising revenue (which surged +59% during COVID-19 lockdowns, according to Unity) and the market of gaming digital assets traded between consumers. Advertising within games is a meaningful source of revenue for

Nintendo’s ‘Jump Rope Challenge’ is a free workout game for your Switch

Source Node: https://e-cryptonews.com/nintendos-jump-rope-challenge-is-a-free-workout-game-for-your-switch/
Time Stamp: June 16, 2020 1:06 AM - Modified On: June 16, 2020 - Published By:
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