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Live Media Esports Entertainment, a Peru-based production company focused on esports, has established a partnership with Brazilian broadcasting company MissClick TV. The deal will see the two companies collaborate to produce content promoting the “two main esports of Valve Corporation,” with a particular focus on Dota 2. Credit: Live Media The agreement is part of the expansion plan of the Liga Pro Gaming, an important note considering Steam is expected to announce more details about the structure of the regional leagues of Dota 2. According to a press release, the

Simplicity Esports and Gaming Company announced that it acquired all assets of PL Gaming Texas LLC, “one of the most successful franchisee-owned esports gaming centres in its nationwide footprint.” Per a release, the acquisition was a combination of cash and restricted shares of common stock. In addition, Simplicity Esports executed a lease assignment and amendment that does not require a fixed rent. Instead, rent is determined from a percentage of gross sales. Image credit: Simplicity Esports and Gaming Company RELATED: Simplicity Esports sets sights on NYSE American public offeringRoman Franklin, President

After nine seasons and more than four years of steady growth and expansion, the Rocket League Championship Series (RLCS) is changing dramatically for its upcoming Season X. Rather than have a few-month season cycle capped by a biannual World Championship, Psyonix has unveiled a larger-scale events circuit format that will span three splits across four regions before eventually culminating in an expanded World Championship in 2021. And it’ll award more than $4.5 million (£3.6 million) along the way. RELATED: Rocket League Championship Series evolves into $4.5M events circuit Image credit: Psyonix

Australian organisation Chiefs Esports Club has welcomed global skincare brand L’Oréal Paris Men Expert as a major partner for the remainder of 2020. The deal will see L’Oréal Paris Men Expert provide its men’s grooming products to the organisation’s players. Credit: Chiefs Esports Club RELATED: Chiefs Esports Club enters three-year partnership with Bond University The partnership will be activated through giveaways and “special events” such as tournaments involving Chiefs Esports Club’s players. A tweet from the organisation suggests content will also be a component. Nick Bobir, CEO of Chiefs Esports Club, spoke

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw Haval enter esports, Live Media expand into Asia, Mastercard sponsor NLC, and RLCS evolve into an events circuit. We also have a twice-weekly newsletter that informs you of every significant happening in the business and industry side of esports, feel free to subscribe here. Virtus.pro deal marks esports entrance for Haval Credit: Virtus.pro Russian organisation Virtus.pro signed automotive manufacturer Great Wall Motors-owned

Finnish organisation ENCE has announced that it has extended its partnership with Swedish telecommunications company Telia. The collaboration initially began in 2017 and was set to expire this year before both parties agreed to keep it alive through 2022. Image credit: ENCE RELATED: ENCE extends partnership with Logitech G through 2022 The Finnish organisation currently fields rosters in Counter-Strike: Global Offensive, PlayerUnknown’s Battlegrounds, StarCraft II, and League of Legends; it recently entered the Northern League of Legends Championship in which Telia is a partner. Mika Kuusisto, CEO of ENCE, discussed the extension in a release: “Telia is