Hyper-Casual Games: Trends and How to Reach Scale
This article originally appeared on Hackernoon and is reproduced with permission. Hyper-casual games have captured the mobile games industry’s interest ever since the incredible meteoric rise (and fall) of Flappy Bird in 2014. In 2018, the total mobile games market stood at $50 billion, of which $10 billion came from in-game advertising and the rest from in-app purchases. In that same year, AppAnnie reported that hyper-casual games made up 53.4% of the top 30 game installs in the US and over 27% in Japan and Korea, respectively. Fast forward to