Geely Holdings’ LYNK&CO Sponsors LNG Esports’ LPL Team
Chinese esports organization LNG Esports said Friday that the organization’s League of Legends Pro League (LPL) team has signed a sponsorship deal with LYNK&CO, a joint automobile brand from Geely Automobile and Volvo. LYNK&CO will also act as LNG’s official automobile partner. Financial terms of the deal were not disclosed. LNG Esports is owned by Chinese apparel giant Li-Ning. In China’s LPL, there is a simmering conflict between Li-Ning and LPL exclusive apparel sponsor Nike. For example, the LPL staff and fans can not refer to LNG Esports as Li-Ning