marketers

Rare Bloom 2022

Last weekend saw a host of Cardano community members and developers descend on the Gaylord Rockies Resort and Convention Center in Colorado for the first-ever Rare Bloom gathering. The two-day event featured presentations from key members of the community including the founder of Cardano, Charles Hoskinson. Both Deniz, our CEO, and Wilson, our COO attended the event to represent Paribus and strengthen our relationships with other projects. The concept behind Rare Bloom was for it to be, “a pioneering networking event, comprised of innovators, builders, entrepreneurs, creatives, marketers and educators.

3D Cloud Startup Echo3D Raises $4M in Seed Round Led by Konvoy…

NEW YORK (PRWEB) October 18, 2021 echo3D, a cloud platform that is revolutionizing the way 3D, AR and VR content is stored and streamed, has secured an investment of $4 million led by Konvoy Ventures, with participation from Space Capital LP, Remagine Ventures, and angel investors Datadog, GitHub, and Facebook. The announcement comes on the heels of echo3D’s latest milestone of registering 11,000 users worldwide since 2020. Founded in March 2018, echo3D, formerly known as echoAR, focuses on building tools and infrastructure to help developers create lighter and faster 3D

For the love of the loot: Blockchain, the metaverse and gaming’s blind spot

Jonathan Stringfield Contributor Jonathan Stringfield, PhD, is VP and Global Head of Business Marketing, Measurement and Insights at Activision Blizzard Media and Esports. The speed at which gaming has proliferated is matched only by the pace of new buzzwords inundating the ecosystem. Marketers and decision makers, already suffering from FOMO about opportunities within gaming, have latched onto buzzy trends like the applications of blockchain in gaming and the “metaverse” in an effort to get ahead of the trend rather than constantly play catch-up. The allure is obvious, as the relationship

AppTweak ASO Tool Now Available in Simplified Chinese & Korean

Providing our services in Simplified Chinese and Korean is a great opportunity for both AppTweak and our amazing customers: For example, after we translated the tool into Japanese, our MRR grew by over 120% and our client base expanded by over 140%. BRUSSELS (PRWEB) September 07, 2021 With the immense growth of the international mobile app market, App Store Optimization (ASO) is becoming increasingly necessary to promote the success of apps and games around the world. AppTweak, the #1 ASO tool driven by data science, empowers mobile leaders - such

EA and Hi-Rez Studios Partner With PlayerWON For In-Game Advertisements

EA and Hi-Rez Studios have partnered with a new in-game advertisement platform, PlayerWON. As reported by Axios, PlayerWON is an in-game advertisement platform owned by Simulmedia, which will allow marketers to display advertisements in free-to-play PC and console games. Hi-Rez Studios has already started running advertisements for its free-to-play MOBA Smite. Much like how it works with mobile games within the same space, PlayerWON will give players the option to watch an advertisement segment lasting for about 15-30s in exchange for in-game rewards. Which titles from EA’s existing and upcoming

TV-Style Ads Coming to Console Games

Top GamesSmite has been a testing ground for the new service. / Photo courtesy of Hi-Rez StudiosTV-style advertisements are coming to console video games, according to a report from Axios.In-game advertising platform playerWON will launch this week, allowing marketers to insert their TV ads into video games that partner with the platform. PlayerWON, which is owned and operated by TV ad tech company Simulmedia, will offer players the choice between a 15- or 30-second video ad. Watching the ad will unlock exclusive in-game rewards.TV-style commercials are coming to console games.

EA Making ‘Substantial Changes’ to Executive Pay

Top GamesEA CEO Andrew Wilson. / Christian Petersen/Getty ImagesElectronic Arts says it will make "substantial changes" to executive pay after shareholders provided negative feedback about the company's current practices, per a regulatory filing ahead of a say-on-pay vote scheduled for August.Although the vote will be purely advisory — it wouldn't change compensation directly — EA has decided to incorporate the criticism in its new pay package. In May, the company's board approached a 2022 annual equity award for CEO Andrew Wilson of $18 million, at least 60% of which is performance-based. His

Insights Into the World-Changing Potential of On-Chain Gaming

Blockchain technology and the decentralization movement are set to disrupt many industries, but perhaps none more than gambling. By bringing transparency to a once-opaque industry, on-chain gaming promises to shine a light onto a sector characterized by intransparency and a lack of fairness. What is Decentralized Gambling? Decentralized gambling takes control away from centralized organizations which typically operate gambling sites. This design model opens the doors to player-centric mechanisms, one of which provable fairness.  All payouts and bets are verifiable with all transactions recorded on-chain, thereby leaving platforms with no

Unity, Sony, IEEE to take the stage at the VR/AR Global Summit ONLINE…

This summit will bring together some of the world’s greatest designers, hardware manufactures, software developers, marketers, end users and entrepreneurs to share ideas, best practices, network, and get business done,” says Nathan Pettyjohn, President of the VR/AR Association. PALO ALTO, Calif. (PRWEB) May 10, 2021 After organizing the virtual VR/AR Global Summits in 2020, the largest global ecosystem of VR/AR companies, brands, and professionals is going virtual again. The theme of the summit is “The Time is Now,” and it will feature thought-leaders and creatives from around the globe in