According to a new report from mobile analytics firm AppsFlyer , Apple’s App Tracking Transparency (ATT) update caused a 35 per cent decline in in-app mobile games purchase revenue. In its State of Gaming App Marketing report, AppsFlyer analysed the effects of Apple’s new privacy features that require developers to ask users for permission to collect their data. In comparison, Android…
AppsFlyer: Apple’s privacy update caused 35% in-app purchase revenue decline
Mobile GamingTime Stamp: February 24, 2022 12:22 PM