Adam Stevens is vice president of product at ironSource. Today, releasing a mobile game based on strong development and collaboration between art and development is table stakes. Without a plan for growth through UA, a game will likely remain in the shadows and, without good creatives, will struggle to scale effectively. But while every individual team must do their part to check all boxes &ndash…
ironSource: Creative is critical to every element of your mobile games business
Mobile GamingTime Stamp: April 5, 2022 5:00 AM