Chelsea Reportedly in Shirt Sponsorship Talks With Stake

Chelsea Reportedly in Shirt Sponsorship Talks With Stake

Chelsea F.C. is reportedly in talks with online gambling operator Stake about the team’s shirt sponsorship. This is despite a ban coming into place on gambling-related companies appearing on the front of English Premier League jerseys starting from the 2026-2027 season.

Chelsea’s 36-month agreement with phone network Three ended recently and the club is in talks with numerous parties regarding the newly vacant position, including Germany-based financial services firm Allianz. The deal with Three was worth £40m ($51m) per season and Stake appears to be happy to pay something similar. Allianz reportedly is unwilling to bid near the £40m ($51m) total.

Stake is a popular online gambling platform among prominent gambling live streamers, having a relationship with Trainwreck, Adin Ross, and superstar rapper Drake.

Stake is already Everton F.C.’s shirt sponsor, signing a record £10m ($12.8m) per season deal with the club last year. This agreement would remain in place if Stake ultimately partners with Chelsea. It also is the sponsor for second-tier side Watford F.C. and has arrangements in other sports.

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